This article prompted me to order Botto's book through Amazon. I was not disappointed. It's packed with practical and useful information. The most pleasant surprise was the delivery of the material: straightforward and fun. As someone who is launching a production company that will produce mostly comedy material (including some I have written myself), I was able to clearly learn how to identify my audience and move toward defining the brand of the company and my own personal brand. Further, the film case studies opened my eyes to new ideas and helped me identify several mistakes I made in the past. Crowdsourcing takes work and time. I tried to rush too much. There are no short cuts. But just reading those case studies proved how rewarding the journey can be if you are patient and do the work.
Thank you for this post!