This article is one of the many many many more that Disney is pushing to try to rescue Rian Johnson's reputation and The Last Jedi's one, as all the forced interviews with Hamill and the cast saying that this is a great movie, even if they publicly said many times that it was a crap. So, beside the fact that any suggestion is good to be heard, and the fact that probably few people are interested in Rian's advices, I still wonder why if quite everyone is saying that TLJ is a crap movie for poor storytelling, bad script and nonsense character development, it's all about crazy fandom. Isn't it just possible that a movie is simply bad? From my point of view, the original trilogy was good enough to be protected. The new trilogy by Uncle George was not that good. Visually and by character it brought me there again, in the magic. But scripts were not that good and direction was not confident enough in the first, a little better in the second, something better in the third (it was evident that George was not used to direct since he last did it in the 80's). Don't know why he turned the religious/philosophical concept of the force to the biological ground. But that's it. Then JJ made a useless movie that says nothing and gets to nowhere... And then Rian made this horrible movie that destroys the true nature of the characters, has huge plot holes and some ridiculous scenes (leia-poppins above all) and some disney's scene a la "that darn cat" style (the kid holding the broom... please, poor us...). So for me they could stop at TROTJ and everyone would be happier and the myth could live forever. But if they want to touch the myth (at the end they are only movies) they should take them with respect. And, to me, Rogue One shows that it is possibile to do a rock solid Star Wars brand new movie that has good structure, wonderful visuals, strong characters and a rock solid and interesting plot. It's not by chance that it was written from the passionate John Knoll... kept for years and then shyly revealed to the company's executives... it was not a commissioned story. it was not conceived to sell puppies or merchandising at first (for sure then he did it, but deserved I say). So why pretending a good story is to be a blind fandom hater? They have all the money they can spend, all the time and the power to find the right people... no excuses.

True. Most of the professionals use Arri. They prefer it's built in quality and mechanic shutter to RED image size. And it's proved that Alexa's latitude responds better than RED's one which often burns bright lights easily. And by the way, even if I like RED image quality&feel, I had a RED EPIC-X in my studio for a green screen slowmo shooting, an external crew, I was not shooting, just rented the space, and they spent more time rebooting the crashing camera than shooting... it sounded strange to me but they say it was "normal".

So is this camera a good replacement for the old Production camera 4k? Quite same size, improved specs! It's just a pity I cannot use SSDs but expensive CFast cards. And I should buy a metabone...

The Ad is crafted wonderfully. But it's a mutuated idea from Glazer's Virtual Insanity for Jamirquai. Beside this I have to say that it left me uncomfortable as the message appeared to be really sad to me. People are getting lone and sad and they can find a support from a digital AI... that's a bad message to me. An there are a lot of signs about the intentionality of the message, starting from the director's choice: Spike Jonze directer "Her", a movie about a lonely man that falls in love with his AI assistant. The sad girl in the Ad get a double from a mirror suggesting that the AI resemble you as it learns from you within time. She also mimic a love hug with herself. This time maybe they won't push too far and the reflection of her smiles at the gestures and then leave her on the sofa. To me it's a clear path underlined: lonely people, this is for you, you can get relief from your sad life through (our) technology.

I don't want to say "Come on! get outside and have friends!". But you have to be honest: there are thousands of ways to promote a speaker. This is the message I got and this is the target and the mentality behind it. It's a little bit worrying if you think of the future. You can do better, Apple.

no Ben Burtt in the new movies... :(