". David Lynch has also directed his fair share of unorthodox commercials—not the least of them a thoroughly Lynchian Playstation commercial which he gave the Eraserhead treatment, complete with black-and-white Super 16mm cinematography,"

That Lynch PS ad is shot with small Sony DV camera, not 16mm film.

This Spike Jonze add rules!

For $1,999 i think i'm gonna build few with Arduino and few other components. Will not look as nice, but do the same. Just let DJI do the marketing and then sell cheapo version for $399 :D

Lytro photo cameras were expensive when launched, but this week you can get one $200 new. In few years same will happen to the cinema cameras.

Lytro is the future. In some years iPhones can do the same.