An NTG2 for $270 is a deal? That's retail for a mediocre microphone.
I would say gear is important to the point that it helps you with your workflow and doesn't get in the way. That doesn't mean you have to own anything amazing, just good enough to be consistent in your flow of content creation.
Refreshing! I read his book years ago and was so motivated. Since then, I feel I have followed the trends of losing our way into a haze of G.A.S. I so glad he is representing this again.