Interesting article, nowadays you can use projector anamorphic lens like sankor schneider cinelux, Kowa, and many more to achieve the cinematic look.
You place these anamorphic lens in front of a taking lens, usually you need to use a prime lens.
The only problem is that you need to focus on both lenses.
But these it is not a problem anymore since the anamorphic shop guys made the FOCUS MODULE ,which allows you to have a single focus system.
For more infos please have look here:https://www.facebook.com/pages/Anamorphic-Shop/774607322559772?fref=ts
or more on the single FOCUS MODULE here:http://www.eoshd.com/comments/topic/7540-the-fm-lounge-discussion-of-any...
or you can check many videos on vimeo about it:https://vimeo.com/115491561https://vimeo.com/115491561https://vimeo.com/114181173https://vimeo.com/113620030https://vimeo.com/115723948