“And that's not good writing.“

Of course it is not good writing. But ask the producers from Disney what they think. For them who collect the bucks, it is genius writing.

Star Wars has always used cute galactic cuteness to win audience popularity. (ewoks, wookies, porgs.)

You are better than criticizing Star Wars/Disney for trying to sell as a franchise. It is similar as criticizing the culinary quality of McDonalds. Everybody knows its crap, but people love it.

I agree screenplays should be more innovative. The same goes for critiques.