I'm going to keep using my analogy of cars. Some drivers want a 4x4, to keep up with their rugged lifestyle. Others like a small Mini Cooper for nimbleness and parking in a city. There are street racers that want a hot rod they can mod themselves. For many it's all about torque, others mpg, some love big others tiny. The good news is when I see a car commercial and one of my favorite drivers is behind the wheel talking about how amazing it is, I don't go and preorder one. Then when released I don't lose my mind getting upset at it for not having the mpg they claimed it would or the power. I test drive It. Then I make my choice. I don't understand why we don't apply the same principles to cameras. I've seen people literally verbally abuse each other on other forums and Facebook for being an X camera fan and not a Y camera fan? Why ? Pray tell! Listen I wanted this camera to have built in NDs. Others wanted global shutter, for many dynamic range of 15 stops would suffice. If you've been used to driving a BMW or Audi and you had the money you might consider the Porsche 911 as your next upgrade. You might ask yourself "ooo I don't know should I upgrade." Many might be coming from a used Ford Escort and their next upgrade would be a Subaru Outback or less, a new Nissan Versa. Porsche and BMW drivers please don't lambast the Nissan Versa driver. Lol I hope my analogy is making sense. I'm just glad my clientele is not someone like me, pixel peeping and critiquing what's under the hood. My clients don't care how I get there they just would like it if I got there. That's the magic of filmmaking. I may show one of my favorite guys in the industry, Shane Hurlbut, Sony cam footage and he may hate the "video" look. But perhaps I have a shoot in 2014 in Zimbabwe where leave my C100/C300s at home as my insurance company says "due to sanctions we cannot cover you in Zimbabwe If anything happens to your equipment. I go to lensrentals.com and get an A7s for the few weeks I'm there. Documentary from there and Zambia is delivered and the client is happy. Will I put it on fellow filmmaker sites for us to pixel peep it to death and there will be the eventual comment "aliasing at 1:34 and moire at 4:33 and rolling shutter at 5:53." Yes yes yes it will be there but thank God above you aren't the client. Guys and Ladies we live in 2016 at a time when you can shoot 4K from an A6300 and blow the clients mind. You can film with an FS5 and get great slow mo and C100 and still get incredible results. Celebrate it people we live in fantastic times.
I'm still not seeing a problem with the method of silence. People sitting on their money? People will do what they're going to do. I still don't understand buying a car without test driving it first. So when it comes out there will be "test drivers" and people will buy but waiting until it's actually available to announce it would increase consumer confidence.
My thoughts are this. I appreciate what Blackmagic is striving to do I really do, but I would caution them on something from a business advice standpoint. Stop announcing cameras! Just stop! This year at NAB please say nothing. Here is why. Each and every year they announce the best camera for the price. They then proceed to keep telling potential customers about unforeseen problems which invariably cause delays. Can you imagine if they'd said nothing last year? Here's how it would've gone down. "We are working on special things" when people would ask them at the booth. That's it! Now thy would've kept the global shutter problem a secret and they should have. We never would've known these problems. Beta testers would sign non disclosure agreement. Then you hire an actor that is fairly well known and a director and a great script writer. Film a great short. Then when it's ready release the camera. Announce it and say "Shipping tomorrow!" And boom you'd have consumer confidence. None of this anger that goes back and forth year after year. Grant should never have had to share the secret of how we almost had both rolling and global shutter. Keep it within the group that are beta testing and call it a day. I really would like to see companies like this succeed but they don't allow any time to pass before announcing a camera or two prematurely. Be patient. It's a virtue
Skin Tones are a lot more pleasing personally than Sony's color palette. However, this is going to be an interesting matchup with the Blackmagic URSA Mini 4.6k. Their skin tones are actually quite good as well. I could never be an early adopter with Canon anything, it's always well above my price point. I'm curious to see the built in LUTs to match the Arri Alexa and other high end cameras. To me that'd be incredible. Canon has a look that's great for commercial and doc work. I can't put my finger on it, but there's something about the color that's beautiful until you throw it up on a big screen. This is a personal comment so please don't misunderstand. Yes I saw Need for Speed, but there's a reason why the Alexa is used as the A cam. It screams "high end Indy film." They're getting closer to competing with Arri and RED but still got a ways to go. Back to the URSA mini: The only thing the 4.6k URSA mini lacks is built in NDs (deal breaker? ) but other than that 2015 and beyond to me should have a hashtag with all the available color palettes and paint brushes we artists have at our disposal....#noexcuses .......oh by the way I'm a C100 owner and shooter so I'm not knocking Canon at all. I'm being harder on them for raising the price on me and not offering a C100 that at the very least shoots Pro Res internally 1080p and 120fps in HD (not 2k, not 4k, just 1080p) I don't think that's a lot to ask for when for just another 2 grand I'm at the FS7 with its 2k, 4k, 180fps in HD offerings. Now the URSA mini with it's 160 fps in HD. Do I think the C300 will be one of the hottest selling cameras out there? yes! It's Canon, in fact it'll sell like hot cakes, but I'm tougher on them because I have a big love for them, and I feel they could do a little more for we mere humans who can't afford the car. lol
I think I'd hold to invest in any camera until NAB. I would bet Canon is going to upgrade its whole lineup in the Cinema EOS realm. They'd be pretty foolish not to include internal 4k recording and internal slow mo up to 120fps. April will be very interesting but I would like to say, wouldn't it be a nice surprise if in April if a new camera is announced by any manufacturer they say "shipping tomorrow?" Just a thought