Thank you for this great article. One thing can be improved that I observe in so many tutorials, articles and books:
You write "Start with emotion—obviously, it’s important to capture someone’s attention on social media. That’s the entire premise. So you need to start strong..."
"We’ve also already been told that we need to stick to Murch’s most important aspect of editing—Emotion."
While these general concepts are right, the issue at hand is that no where do you really go into the "HOW". How can I make something emotional. What are the mechanics.
I.e. How do I start with emotion? A drone shot itself does not make something necessarily emotional. It can be a carrier of something emotional. Upbeat music does only one thing, it makes the piece upbeat. In my estimation: What makes something emotional is the emotion that we see on screen displayed by the subjects/protagonists, camera angle, the mood of the lighting, the type of music/sound effects and how we rhythmically edit those things together. The combination of those things make a scene emotional. And then the story arc is the umbrella of our emotional journey, from one emotion to another. On another note: What filmmakers often don't consciously realize is a concept very well understood in music/classical music: Tension & Release. Those two push forward the emotional drive. Even in a promo is this necessary to keep the audience engaged. And the concept of "Tension & Release" can be accomplished through various mechanisms. The Tension & Release within a beat, a scene, the story arcs themselves etc. All of this leads to emotions. I would be excited that when you write articles like this show us some really concrete maybe real life examples on how to actually make something emotional. Thank you for your hard work. Shmuel Hoffman
Really uncool Bait & Switch article. It starts out long windily stating the problem how to get the film out there, then you write: "I decided to opt for strategic self-distribution. The film was picked up by AMC Independent, promoted heavily, and released to theaters across six major cities."
Basically leave out any suggestion/tip what you actually did and then, AHA, here is the promotion: "This is where my book comes into play."
I'm not against promotion, but an advertising camouflaged as a real NoFilmSchool article and then not adding any bit of value for your reader to get an idea or a take away is a new thing that hopefully you guys (Ryan?) will stop. If you want to advertise be transparent, or make a useful article for your reader and THEN sell them something at the end of the article. But Bait & Switch is like the good ol' Frank Kern days in the 2000s.
Wow, one of the best articles on this topic. This is exactly how we have built our production company. And most advise out there ignores most of it what you raised here. Really well done. Thank you for creating this post.
Great article. I use the Lectrosonics and a Sennheiser EW100 set and Lectrosonics outperforms Senneheiser by a long shot. Don’t forget that choosing the right lav mic is equally important. I found this lav mic test that goes through the most regarded and used lav microphones for wireless systems.https://youtu.be/rIttDNuWcvk
Toby, wow. What a great article. Thank you soooo much.
Now, conceptually it all makes sense. But the success or failure lies in the details. What did your emails, phone calls, in general your communication look like? Any principals, does & don'ts you can share? What words, language did you use? Is phone better than email? In person meetings? Maybe that is worth another article?
I think the article is too enthusiastic about this wireless technology. If you just move a few feet away the images starts to get choppy on the iPad or iPhone. Just a few more inch and you actually lose complete control. So, no its not for using it on a copter or in a car where there is additionally lots of interference.