"To me, it seems like it's a tough sell at Christmas. Each of his previous two films has A+ list leads in Brad Pitt and DiCaprio."
Kinda important to note that Jamie Foxx was the lead not DiCaprio. Also an A+ list guy (imo) but probably important to give credit appropriately.
amen man, the gutenberg press didn't ruin literature. Giving the tools to the masses doesn't mean that everything that isn't huge is garbage, just means that not everyone will have their work seen by the world. Some of the best novels were hardly read or recognized during the authors time, who knows maybe that may become the case with some filmmakers.
This is such a great program. I hope this catches on with other manufacturers.