Great panel and information! Just today, we started rolling out the launch campaign for my 3rd documentary in a particular genre. The 1st component is a Kickstarter campaign - not so much to raise capital (although that will definitely help) its about raising awareness and creating buzz for a uniquely designed World Premiere Event. http://kck.st/1Ju9IE8
We will then strategically use probably everyone of the platforms mentioned in this panel plus some to engage and transact with our curated audience.