I find that this video, while visually pleasing, suffers from a common problem when professionals attempt to teach or explain concepts that are 2nd nature to them. The elements of composition are well enumerated using good examples, thus providing the viewer the "What" of good composition. But the "How" and the "Why" is sadly lacking. Like trying to verbally explain how to tie your shoes, the details are so obvious to our experienced mind that we are oblivious to their absence in our instructions. Also, more attention has been paid to production value than content. It might be helpful for the director to have the script reviewed by a friend who does NOT have a working knowledge of photography to determine if the lessons intended are actually being presented.