No resolution looks "better" than any other. The sensor design, compression rate, dynamic range, color science, etc. make it look better. Not more, mushy pixels.
The current climate of filmmakers can be summed up in three words: "It's too expensive!"
People forget that you have to pay for quality, even in this era of ever-cheaper outsourced goods.
At a fraction of the quality/longevity, too! What a deal.
If they make it to a mark 2. From the outside, this looks like a potentially gigantic financial loss for AJA.
Buy once, cry once.