I care, I work both in film and TV environments and this new URSA is amazing. If only it had 100fps it be perfect for my work.
My best analogy is think of a PC like a manual car and a MAC as an automatic car. Sure, both will get you to where you need to go but;
Manual car (PC) can pull more weight, can be modified more easily and overall is more versatile. The downside is they can break down more easily but are easily repairable, you just have to be knowledgeable enough.
Auto Cars (MAC) are easier to drive, and more welcoming to newcomers but typically it's limited to current setup. When an Automatic car breaks down, they normally have to be taken a specialized mechanic and can cost more in the long run.
But at the end of the day, the right tool for the right job. If you don't need all the fancy stuff and just want a ready-to-go system well a MAC is probably for you. Control freak? Performance junkie? PC is for you.
(Yes I am a PC guy)
Be realistic GoPro, I can buy a Teradek and make my own setup for much cheaper than that. However pretty sure Blackmagic are about to take over the pro helmet cam market now with their Micro Cinema Camera. I know I'm making a pre-order for the BMD micro!
Remember this camera is aimed at 'consumers' so don't be quick to criticise it's functionality. However I'm concerned that Canon still think there is a market for consumer cameras. The smartphone revolution is here to stay and frankly they should be focusing on a broader / affordable professional video/film range. I unfortunately agree with most of the comments, this camera is likely to be a flop unless it has some awesome capabilities we don't know of yet.