When AMC started charging $7.50 for matinees, I just went to Marcus for $5 matinees. That Marcus Theater also did lots of special engagement showings of old movies or two-for-ones at cheap prices, just to get more and more people in. Charging more means the smart consumers will just go to the next theater for whatever you're charging more for.
(P.S. Also, if theaters could they should find a way to start trying to bring back the comedy. We're in a dark age of comedy movies right now, but think about how much of the market that drives away from the theater, not just for those missing funny comedies, but just in general because they're not focused on seeing movies.)
I didn't even realize that people weren't aware why logos get blurred out in studio produced stuff.