Amazon announces 100 million subscirbers but can't pay but 6 cents an HOUR for content? I'm done being exploited by this one way arrangement and will be removing ALL of my content immediately. Best of luck to the rest of you and the continuing devaluation of indie content.
I've placed a few of my animated flms on the platform starting last June. At first everything seemed pretty good. However as time went on I've noticed that my more recent releases have struggled in viewership compared to my earlier ones. In fact it's been 2 months since my last short film "Some Assembly Requred" https://www.amazon.com/dp/B06W5WRSB1 was released and it still doesn't have any cross promotion under the "Customers who watched this item also watched." I consider this short superior to some of my older titles and yet it's perofrming the worst of the bunch. I'm thinking Amazon has screwed around with their system to the point where it's REALLY difficult for the Video Direct titles to be found. When the program first started you could chose 5 genres to expose your films, they quickly cut that back to 3. Also their "Estimated" earnings reports have a habit of suddenly droping by nearly 50% 90 days later when it comes time to pay up.
All in all it's better than nothing, but it still feels like they're doing a lot of things behind the scenes won't really help you in the long run. However they do have really good support, everytime I've sent them a question or issue, their staff seems really nice and usually get back in a day or so.
Unfortunately Amazon doesn't "bring" an audience. Non major titles don't show up browsing through their categories (Roku app anyways). I only managed to find your film by performing a search on the term "indian". 99% of viewers won't do that and thus Amazon's acceptance of indie titles boils down to tossing them in a box in the back of the store and showing them ONLY if someone all ready knows about it and types in the correct search terms.
I'm not sure why Amazon opened up submissions to indie content if they're not making it easy for their subscribers to find the content. Perhaps they'll address this in the future, but until then don't count on any significant numbers from Amazon, probably not even enough to justify the effort to put captions on your work.