I've sold my corporate clients on 8K, but from an acquisition perspective. For quick, 1-camera executive interviews, I can crop between 8K and 4K in post to make it look like a 2-camera shoot and they absolutely love it. 8K is all about acquisition... at least in my personal case.

I provide an estimate per project and split the total cost in three parts for the client; pre-production, production, and post production to ease total sticker shock. If they want further breakdown, i provide it for them. I charge a fair bit and have no problem walking away if they don't like my estimate. I'm lucky to have reached a point in my career where I can afford to let jobs go. Wasn't always that way though. It's a tough game for sure.

He's all sorts of awesome.

Delete me.

For corporate stuff, I've simplified big time over the last 5 years and I now get away with mostly using a minimalist kit that consists of two 1x1 LED lights, an overhead drumlight, two 5-1 reflectors, one of those small 4"x6" AA battery powered LEDs when I can't get an eye light from my 1x1s, and a 650w tungsten (not used often but when it is, it's usually for background lighting). If I need punch, I'll rent a k5600 joker bug 800. I started breaking down all my setups on IG if anyone wants to see how I get away with it. Really interested in hearing what other minimalists are getting away with. Grant it, I wouldn't show on a narrative set with just this kit, hahaha.

Okay article but too broad or I'm too stupid to understand. Don't we need monitors capable of displaying this ACES profile then for this to work? I need someone to create a tutorial. Casey Faris? I need you now. I've got to find a way. I need you now. Before I lose my mind...