4 words: "Wagging tail space dog"
Need I say more ?

I have a click bait too:
"How Vrenée F*cked up Nofilmschool!"

A Ghost Story.
INT. House, day time.
She opens the door and sees a pie on the kitchen table. And for the next whole 5 minutes, she eats it.
Writer: Cool, 30 pages to go.
Yuppie viewer: wow. So bold.

What did you smoke prior to writing this article ?
1)No, Medium format is NOT the future.
How would you extract a 2.35 out of a square sensor if not by dividing its resolution by 2 ?
2)Each Hasselblad medium format lens cost an eye and there's no adapter. Unless canon 5D you can mount cheap M42 lenses for indie filmakers.
3)who would be stupid enough to go through so much head & ass pain for the near the price of an Amira or Alexa Mini ?
So thanks for waking up 5years too late Hasselblad, but a future with you sucks.

Wait. You give them a full script and you get an airplane ticket, shake hands and a free software ?

That for sure must be the dumbest thing ever said in human existence, including homo sapiens era; probably the very reason why there are as you said "so many shitty forgettable films".