I think it's a little late for a fiery death. After 30 years, I'm the one that'll be blowing it up! I have worked on the agency side and continue to work with creatives as a director daily. Spec spots don't impress. Period. But as i said in my previous post. They do have value in the
lessons learned. But don't expect Nike or Tesla or
Pepsi to come running to hire you......it doesn't happen that way and never will.
it's just the way it is. https://vimeo.com/212339852
If you are trying to get real work as a commercial director, the answer to the headline is: NO! Spec work doesn't impress ad agencies or clients. I've been directing commercials for 30 years and have shot 25 Super Bowl spots. I've seen it all. For the most part spec work pisses professionals off. It's not playing by the same rules. Writing and directing ads is a pressure filled multi million dollar gamble. Clients beating you up, breathing down your neck and agency creatives with jobs on the line won't risk their asses on un tested talent. Very seasoned and well trained professionals worked their way up for years to get that opportunity. Then one day you show up and say "Hey look what i did on the weekend" No client, no agency, no strategic message you have to deliver, no deadline, no network restrictions and no advertising standards to meet. Shooting a spec spot doesn't prove you can handle ANY of that. Most likely you won't be hearing from Tesla....or the agency. Unless you write a spot that strategically fits the product marketing campaign and branding, people in the industry can tell instantly it's spec. I've seen a lot of spec work over the years. I can tell you that most ad agencies and clients have a rule to not entertain unsolicited ideas. Spec work's value is in the personal experience you get from it. It's time on the set, it's learning the craft, it's dealing with talent, it's collaborating with DP's...all valuable experiences, but that's where it stops.
the best go pro tip I have is: throw it away and buy a real camera.
All of this is good, but the truth is: If you've got talent and a great reel, the rest takes care of itself. Director's will hunt you down, camera houses will solicit your business. Spend your time honing your talent. Nothing else matters.
WHAAAAAAAAAA! WHAAAAAAAAAA! Rhythm and Hues filed for bankruptcy and left a lot of people with unpaid invoices. Including 75K owed to myself. I was a lucky one, I was eventually able to get mine out. The problem I have with all of this is: a week after closing up shop here and burning half the town, they opened their doors again in Thailand and washed their hands clean of all the carnage they left behind. Aing Lee didn't mention them...Whaaaaaa.....
Dude! get over yourself! what's with the clown microphones?