For all the complaints about price, I think many of you are underestimating the value of the features(even in the HDMI only version). Heck, just the ability to use 3d luts has crazy value. Add on the Sidefinder with all the other features and you have a reasonably priced, feature packed HD EVF. Not to mention, SmallHD has a good reputation for their durability. My only complaint really, is that it's shipping with incomplete features which will be addressed with future firmware updates. I'm not a huge fan of products releasing in these beta states.