You do realise that you possess free will? You haven't been suckered into anything. You look at the content because you want to. Admitting that is your first step toward the light.
They speak as if they have HAL from 2001 working in the writer's room. In reality all they are doing is human-driven data mining of archival information to generate what is basically an Excel spreadsheet of frequency data. It's interesting, but it's not AI.