Ok, so I have some x-rite products and use them occasionally ...BUT really.... with the tools available (FCPX, PP, Davinci Resolve) you need a $500 color target to get your grade for your 2 second establishing shot .. I either don't get it....very possible :-) ... or it's just lazy

That was interesting ... but do you sometimes think that people just over analyze some of this...

What was the problem we were trying to solve?

In a word ... Miami Vice, TV changed forever... music / sound track, stunning visuals, massive color saturation, emersion for the viewer...

So for 5k, RED will hook you up with a battery powered interface box .... le sigh

Charles, Thank You for a (more) realistic take on Blockchain. People get caught up in the hype, as they did forever with "The Cloud" ... and now "Blockchain" ... remember ....Blockchain is simply a distributed ledger database.... it has some awesome advantages over other similar technology ...BUT .... it's not the Holy Grail, it will not cure cancer or feed the hungry .... as we say in consulting ...sell the sizzle not the steak ... hype up the technology, invent buzzwords .... there is a lot of money to be made in the confusion!