Good article! I was literally thinking about this earlier today. My brother sent me a link to the trailer for The Forest and it just seems riddled with jump scares (although I refer to them as "Boo"s) . It really is such a cheap trick that is employed constantly in Horror movies. I agree, hopefully something will change and Horror will revert back to actually being tense and suspenseful rather than an onslaught of 'Boo' moments.
Having said that, a (relatively) recent film "It Follows" I thought was done very well.
Ok yeah, good shout. Thanks!