GPRO Stock 100 bucks to 40 bucks in 5 months. They found out what Canon is going to find out at some point, which is that technology will continue to get cheaper and those that continue to overcharge will get squeezed. Canon does have market share but their recent price drops suggests they have concerns but their pricing model in the future. Which is good for consumers.
Short term gain, long term pain.
DSLR issues with the 5D Mark ||
Poor Dynamic Range
Poor H.264 Codec
Poor Audio inputs
Limited Continuous Record Time
Its best in the world in terms of image and reliability. Same as justifying the cost of a Rolls versus a Mercedes versus a Chevy. Any of them will get you from here to there but best one doesn't it better, if you can afford it.
Sadly, we have too many Spielberg's and not enough Kubrick's but point taken
Seems like Canon wants try to capture market share on the cheap market so they don't cut their heads off on the C line, by improving their mid tier market. I think they are going to have to come up with a better business model. It may work in the short run, but ultimately cheap cameras will just become cheaper As will expensive cameras but at a slower pace) and margins will become thinner and give them a kick in the shin.