Moore's Law. I think We're on the cusp of a revolution not unlike what we saw with the 5DMkII and how it disrupted the traditional camera market. This disruption has been less abrupt and jarring, but the tools of making quality video is getting less and less specialized and more and more compact. Sure, you can't get Cooke quality glass to the masses yet, but a lot of projects we pay the bills with don't require that high of a level of image fidelity.