this makes me crazy. and yeah, NFS of all people, should know better.
... what is film making ? among other things, it's composing shots, telling a story and painting a picture with your camera. YOURSELF. Using your individual expression.

iPhones give you a computational DoF. You can actually achieve real depth of field with Android smartphones with Filmic Pro, and the benefit of a good supplemental lens, and some shooting techniques. Do you really want apple deconstructing your shot pixel by pixel, manipulating the image and using AI to give you depth of field ?

iPhones force Exposure Compensation down your throat. Going for a light and shadow look ? Want to play with your dynamic range ? Forget it: iPhone arbitrarily lifts your shadows, and tamps down your brights, to get a nice safe (unrealistic) "balanced" exposure that does away with contrast .. and does away with your creative input.

Apple has a long history of this. (Final Cut Pro, anyone ?) selling out professionals, and going for the much broader and much more lucrative enthusiast market. These pro iPhones are expensive point and shoot toys that give vloggers and soccer moms a great smartphone that let's auto settings and AI do most of the work. A filmmaker's camera, it ain't.

the sacred and the propane. --- little carmine.

maybe you should have a word with your headline writer ? the header says he's about to drop $100 million... every single FFC quote in the article has him hedging. should i believe coppola's version of the story, or your headline writer's ?

what a load of krap. no self-respecting (smartphone) filmmaker would use this to make films, achieve "cinematic video" or anything else related to creative. this is the world's most expensive point and shoot toy, and once again: apple is targetting vloggers and soccer moms, and not actual filmmakers.
so this is a fake depth of field; it artificially and arbitrarily blurs out background and sharpens foreground ... not quite the same as adjusting shutter speed and aperture to achieve the real thing.

add this to the feature that practically forces HDR candy colours on your footage ... and the feature --- that you can't override --- that arbitrarily and ham-handedly balances out the exposure in your shots ... whether you like it or not.

filmmaking tool my @$$.