Our indie doc film 'Time is Art' also had a very successful Tugg run in 7 US cities including Australia. We entered a few festivals but not much luck. For part two of the series we will totally skip entering festivals accept the ones contacted us and premiere with Tugg again (our NYC screening also sold out but we never got bumped to a larger theater sadly). We premiered in two other cities in the same night which was too much. Next time we'll plan some time between each premiere. We also have had a ton of sales thru VHX. The close captioning costs $900 (wish it wasn't so pricey!) so when we finally get more funds the plan is to put it on Amazon and iTunes through an Aggregator.
This is 3 years later so I'm not sure how helpful this is, but I actually send this article to promoters that want to screen our film (http://tugg.com/titles/thesyncmovie) (as its more comprehensive than what is on the Tugg website. Filmmakers make like 10-15% which is sadly almost nothing. However, we have reached a wider audience and sold our special VOD package, blu-rays and DVDs so in the end its totally worth it! It was also amazing we got our film in theaters in Australia, even though Tugg is not working there anymore, it was the most successful screening of the film.