Sorry to be brash, but if you're denying the need for structure... why are you even writing? I mean, have no feature film credentials, but I've never even conceived of a remotely possible way to write an effective screenplay than listing objectives, starting at the end, and then outlining backwards. How can you even begin to plant dialog cues and foreshadow/set-up events if you don't have the structure set?
Also, I thought it was well known... but this contest is kind of a sham.
The winners of the last 3 years have all been directors that work with the agency/firm responsible for the final decisions. Look it up. They're all part of a small LA circle of commercial people... go figure. The agency basically told them exactly what Doritos wanted... "baby's, dogs, ect." so it wouldn't look TOO obvious when they picked their friends' videos. And honestly, Doritos probably doesn't care. They just like the extra social media buzz.
It is what it is. Don't waste you time with this stuff. Keep making mock/spec commercials for your reel and send it to production companies when you have a few really well produced ones. You'll have better odds of landing a job someday this way...
If Christopher Doyle really want to get more women behind the camera... then he should put his money where his mouth is... and find some girls on vimeo or filmschools and start apprenticing them into the Cinematographers Guild. Why is he not doing this? What is really the problem? Why is it always "other people" that need to take action and not the ones "preaching"?
I agree. Saying we need more of "x group" is still looking at things with a filter... it's still sexism or racism. These statements like this one are nothing more than "hot air" made by people looking to score social validation points.
The real problems are when we see actual rational posts, like yours, preaching PEOPLE... not GROUPS, getting the most down-voted, while spiteful and envious statements about replacing one group with another... simply because one demographic isn't there... are lauded.
People don't want "equality" they want "justice". They want things taken from "Y" and given to "X", simply because "Y" doesn't have them. This mindset is like a plague on our generation. And it WILL end up ruining industries... because not all people are good at all things, or want to pursue the same things.
But, like Josh is saying, nepotism is the real problem...