Hi All that are ready to read this. firstly I should add that I am the European Sales Manager for IO Industries - so my opinion may be biased, it also maybe fact.
Having just got back from IBC myself - where the product had a great launch and was generally received with extreme positivity I am certain the 4KSDI has a great future.
List price is still tbc, but expect no more than 8k USD and this includes the PSU, Hand-held remote and a lens mount of the customers' choice; which is currently limited to PL, EF and F and all are mechanical mounts only and with no lens control.
Image quality - dare I suggest that comments are passed after a test of the 4KSDI, but I do understand the concern.

Thanks for reading,
Stuart