Hey David, I started with a Lowel kit myself. I feel like its the natural kit beginners get attracted to, I got some great experience with the kit. If I did not have a scar from a run in with a tota, I would be more forgiving. Plus those rifas collapsing by themselves! Torture. But If it was lowel or led, I would say lowel.

Lots of interesting advice, I feel like some is focused on a starter kits and not necessary web comedy. Comedy doesn't require as much hard light as soft light, the priority is general exposure. And in the case where multiple characters need to be lit, larger sources are required. 150, 300, and even 650 watt units won't output much with diffusion or book lit. And Leds need diffusion too, you'll get half the output of a 4bank if you use a 1x1 with diffusion. Realistically I would want the highest output of diffused light. And theres nothing wrong with soft backlight.

That usedlighting.com site is awesome and the prices are very acceptable.

No Lowel, they aren't built to last.

it might be a little over so drop the leeko or 1k until you can afford it. Don't get a case for the 4banks you don't need it.

Don't buy any cheap lights man! If you buy Kino Flo, mole richardson or Arri they will last decades, you can expand you kit this way rather than having to replace stuff. With 3 grand and filming mostly web comedy, the priority with a small kit will be exposing with soft keys and being able to light multiple people. I would buy 2 kino flo 4 banks and get tungsten and daylight bulbs with cstands and sand bags. Then with the left over money get either a leeko or a 1k fresnel. Leeko's will be your best friend bounced of a showcard gaffed to the ceiling allowing for characters to walk through spaces. Also With 4 foot fixtures you can light multiple people together and its simple set up. Do not buy a L7C! Just get some gels on tungsten you get higher quality light for 1/10 of the price. The L7C is really for studios and productions where cost is a non issue. Buy used if you are buying brand name, you'll get the same performance for cheaper.