Interesting as how no one comments on the history article, but if it was about 4k,6k,8k or RED...

Gorgeous, I would love to load and thread that baby.

The general public is also dumb and uncultured.. They also cant tell the difference between .mp3 files and high bitrate .wav files

People need to realize that film is a medium, it is a way to capture an image. Just like Alexa, Red, Canon, or iPhone. It depends on what your project needs. Film is wonderful and I wish I could shoot on it all the time. But don't bad talk film if you have never shot it. It really helped me grow as a cinematographer, I learned a lot of valuable lessons and techniques that many of today's filmmakers will never know. Much care and thought is lost when shooting digital... you cant just delete and repeat on film like you can on a DSLR. Film makes you work harder and think a few seconds more before you record, and for that I am very happy I am able to use s16mm, and s35mm at my college.

Thats why film is so important. You hire a DP because you trust his eye. You don't need playback.. it was done for over 100 years. There is also something magical about watching dailies from a projector. Digital makes lazy complacent cinematographers as 30-40 years ago you did pre-production and made sure your shot was prefect. Instead people just walk around with a gimbal and an a7s and don't think they need to plan for anything.