Very true, but with RED and BMD releasing some impressive cameras at very competitive prices, Sony and Canon need to step up their game.
By making the base ISOs so high in the FS5, I think Sony is going too far.

I like my FS5 but there are a few choices that Sony made with the camera which annoy me. First, the base ISOs are too high. 3200 in S-Log and 1000 for everything else. That's just silly high, especially considering that it uses the same sensor as the FS7 which has a base ISO of 2000 in S-Log. It's no wonder that this camera comes with a variable ND- you're gonna need it with base ISOs like that.
What's annoying is that Sony did it just to cripple the camera so that it wouldn't threaten their higher end models.

If the idea was to give the film a similar look to the original trilogy then they failed miserably. The originals had a much more muted, organic look while TFA's colors are overly saturated. It's almost like they went out of their way to use film just to end up making it look like video in post.