It's perfect for when you DON'T GOT the IQ to use the right tool for the job let alone proper grammar skills when writing an article.
It really irks me when companies say the native Iso is 100 to 100 000 or whatever.
NO THAT IS A LIE you can only have one NATIVE ISO per analog gain circuit. If all those iso's were native the signal to noise ratio would stay the same throughout meaning no very little noise and white point difference between 100 and 100 000. Currently the ONLY true multiple NATIVE ISO camera I have seen is the panasonic varicam 35 with 800 and 5000 Iso