It’s not about heritage, it’s about showing the film in the way the film maker intended, would James Cameron not do the same for 3D crap...In my opinion digital is too glossy and I feel like I’m watching a rich friends home cinema not a theatrical film performance. And film degradation can be protected when projected by someone with experience. I personally believe that film is a viable medium just as much if not more than the format of digital and should not be about ‘which ones better’ that’s down to your preference and what you like, I think digital and film should be able to co-exist to allow film makers the ability to show their vision of what they want it to look like.
He doesn’t see celluloid film as inferior, if anything he believes that digital projection and production is inferior. I’d say it’s perfectly reasonable to want people to see the film the way you intended. Did James Cameron not push cinemas to upgrade to 3D digital for Avatar? Of course he did, because he wanted people to see his film the way he intended..how is this any different?