Description image

Sony Goes '4K for $2K' with FDR-AX100, Also Introduces New Action Cam & A5000 Mirrorless

01.6.14 @ 11:45PM Tags : , , , , , ,

Sony FDR-AX100 SideWith Sony mentioning 4K more times than I can count at its press event, there was no question that at least a few new devices would be launched capable of shooting or displaying the format. At this year’s CES, the Ultra-HD Sony FDR-AX100 Handycam has been announced, and not only is it smaller and lighter than its bigger brothers, it’s also cheaper, coming in at $2,000, or “4K for $2K” as stated at the CES show. The company also rolled out a new mirrorless camera, the A5000 — which is the smallest NEX (now just called Alpha series) mirrorless ever made. Another first for the industry, the HDR-AS100V becomes the first action/sports camera to shoot full-motion 4K video. [Action Cam is 1080 only, this was a B&H listing error.]

Here is some footage Sony has posted shot in 4K on the AX100:

And here’s another look at the camera:

The Ax100, the smaller version of the AX1 announced in September of 2013, is tiny, as you can see in the comparison below:

Sony FDR-AX1 AX100 Comparison

Holding Sony FDR-AX100 4K Handycam

It’s not likely to be a hit with narrative filmmakers no matter what Sony playfully tried to say during their live event, but it could be something you use as a doc camera, especially with built-in ND filters — or in specialized narrative situations. You could use the 4K for stabilization of especially shaky footage, or just shoot 1080 downscaled from 4K right in the camera. Interestingly enough, the roughly Super 16mm-sized sensor is a bit bigger than the higher-end AX1, so low-light won’t be as bad as you might think, though the slower lens on the AX100 will mean depth of field won’t change too dramatically (but the AX100 should be much less shallow than the 1/3″ cameras many have come to know and love — or hate).

Bit rate is not likely to be great considering the 3840 x 2160 resolution needs to be able to record to standard SD cards, but we do know it can do AVCHD 1080 at 28mbps (it’s unclear how high the XAVC can go in any format).

It’s not going to be all that stealthy compared to some of the mirrorless cameras, of which Sony makes a few, but it’s going to be one of the smallest 4K-capable cameras out there, and will definitely serve a purpose at the lower end as a more affordable 4K option for consumers.

Sony didn’t just stop there with the 4K, they also introduced what is the first action cam capable of full-motion 4K, the $300 HDR-AS100V:

Sony HDR-AS100V POV 4K Action Cam

While it will be capable of 4K 1080p up to 60fps, you don’t get super high frame rates until you go down to 720p, where the camera is capable of 120fps. At standard definition, you can go well over 200fps if you need it. Considering that GoPros are using Sony sensors, it’s not too much of a surprise that Sony got there first with full-motion video (not just half-motion like the HERO3). This is going to be an interesting product for mixing with all 4K footage, though I imagine GoPro is right around the corner with their own 30 or 60fps 4K camera.

The other major camera announcement is the Alpha A5000 mirrorless, which marks the first time that Sony has released a mirrorless cam under the Alpha brand. Losing the NEX name, this is the smallest of all of Sony’s mirrorless offerings, and still offers 60fps recording, something even Canon doesn’t have in many of their higher-priced cams.

Holding Sony Alpha A5000 Mirrorless

You can read more about all of their new products below, and find links for each product at the bottom of the page.

Sony FDR-AX100

Sony FDR-AX100 Angle Shot

  • 1″ Exmor R CMOS Sensor
  • 3840 x 2160p XAVC S: 30/24 fps
  • 1920 x 1080p XAVC: 60/30/24 fps
  • 1920 x 1080p AVCHD: 60/24 fps
  • Memory Stick Pro Duo (Mark 2)
  • Memory Stick XC-HG Duo
  • Built-in ND filters: Off, 1/4, 1/16, 1/64
  • High Speed at 120fps (Likely lower quality)
  • 20MP Still Images at 5024 x 2824 (16:9)
  • 15MP Still Images at 4464 x 3352 (4:3)
  • Zeiss Lens f/2.8-f/4.5 9.3mm-111.6mm (29-348mm equiv.)
  • Optical SteadyShot Image Stabilization
  • 0.39″ OLED EVF / 3.5″ XtraFine LCD
  • Wi-Fi / NFC Connectivity
  • Availability: 2014
  • Price: $2,000

Sony Alpha A5000 Mirrorless

Sony Alpha A5000 Front No Lens

  • 20.1 Mp Exmor APS HD APS-C CMOS Sensor
  • 1920 x 1080p: 60 fps, 50 fps, 25 fps, 24 fps
  • 3.0″ 460.8k-Dot Tilting LCD Monitor
  • Built-In Wi-Fi Connectivity with NFC
  • Hand-held Twilight Mode and ISO 16000
  • 25-Point Contrast Detection Autofocus
  • Continuous Shooting up to 3.5 fps
  • Superior Auto Mode & Auto Object Framing
  • Availability: March 2014
  • Price: $600 with 16-50mm lens, Possibly $500 Body Only

Sony HDR-AS100V POV Action Cam

Sony HDR-AS100V Action Cam

  • 18.9 Megapixel 1/2.3″  CMOS Sensor
  • 1080p: 60/50/30/25/24 fps
  • 1280 x 720p: 120/100/30/25 fps
  • 800 x 480p: 240 fps
  • Capture 13.5MP Stills with Photo Mode
  • Back-Illuminated Exmor R CMOS Sensor
  • Built-In GPS & Wi-Fi Connectivity
  • One-Touch NFC Smartphone Pairing
  • Included Housing is Waterproof to 16.4′
  • Wide-Angle Carl Zeiss Vario-Tessar Lens
  • SteadyShot Image Stabilization
  • HDMI Output & Stereo Microphone Input
  • Memory Stick Micro & MicroSD/SDHC Slot
  • Availability: March 2014
  • Price: $300


  • Sony FDR-AX100 — B&H
  • Sony Alpha A5000 — B&H
  • Sony HDR-AS100V — B&H


We’re all here for the same reason: to better ourselves as writers, directors, cinematographers, producers, photographers... whatever our creative pursuit. Criticism is valuable as long as it is constructive, but personal attacks are grounds for deletion; you don't have to agree with us to learn something. We’re all here to help each other, so thank you for adding to the conversation!

Description image 105 COMMENTS

  • Sony FDR-AX100 = meh. A5000 – is it me, or is a smaller NEX something we even asked for?

    • Meh? Sony finally releases a product at a reasonable price. This is a great product!

  • I haven’t been keeping up with consumer cameras for the past 7 years – is that tiny handheld form factor still around/relevant? I thought it died out with miniDV.

    • I wonder the same thing, but Sony keeps making them… I just wonder if anyone buys them. Like the point-and-shoot, I just assume handheld camcorders have been replaced by smartphone cameras. They killed the Flip camera and several similar devices.

    • Clark Nikolai on 01.7.14 @ 1:27PM

      One of the things that some people have been wishing for is precisely this camcorder shape on the new cameras. For example, the Blackmagic Pocket Cinema Camera is a really great camera but its shape is not so comfortable for certain types of shooting. If you’re doing a documentary and don’t have control over the situation, something like this Sony would be an easier camera to hold an run after the subjects with.

      Too bad it doesn’t record in ProRes.

    • Canon XA20 one of the top sellers at B&H. Obviously still relevant.

    • no everyone is making movies.. most people want a no fuss video camera.

  • Sony HDR-AS100V POV Action Cam got 4K XAVC-S Video at 60 fps (50 Mbps)? where to find the information on this? i try look at the website it do not have 4k?

    • It’s a new camera just being announced at CES conference. It probably hasn’t been detailed on their web site yet. But it soon will be I’m sure. The 4k video camera announced is coming out for sale in March they said. The CES conference is where manufacturers tell about what is coming out soon but might not be out yet.

  • Chimichanga on 01.7.14 @ 12:10AM

    I’m sorry but wasn’t the Alpha NEX-5 also a mirrorless camera? I use it, and it was marketed as the world’s smallest interchangeable lens camera with mirrorless technology!

    • The NEX series (now just Alpha) have been getting smaller and smaller, and this is the smallest yet.

      • Nex5 is also the top mirrorless seller in Japan, where the type has a huge share of the overall camera market (the US market still heavily favors DSLR’s).

        • Note that the LCD screen in this a5000 has half the dots of the NEX-5N. Probably not enough for manual focus pulling, even with Sony’s very nice focus peaking.

    • PiDicus Rex on 01.7.14 @ 6:55AM

      Looks pretty huge compared to a Pentax Q

      Note the wording – “which is the smallest NEX (now just called Alpha series) mirrorless ever made.”

      So, it’s the smallest NEX/Alpha, not “the smallest mirrorless”

      From B&H,..
      Sony – Dimensions (WxHxD) 4.3 x 2.5 x 1.4″ / 109.6 x 62.8 x 35.7 mm excluding protrusions
      Weight 9.49 oz / 269 g with battery and memory card
      Pentax Q7/Q10 – Dimensions (WxHxD) 4.0 x 2.3 x 1.3″ / 10.2 x 5.8 x 3.3 cm
      Weight 6.35 oz / 180 g camera only

    • The Micro Four Thirds camera which is the Panasonic GM1 would surely be even smaller.

      So yes, this would just be the smallest APS-C sized camera.

  • Dayum!…Sony can make a small 4K cam that shoots 50mbps at 60fps …BUT Canon cant give us 1080p 60fps?…just absolutely ridiculous.

  • Love the fact that it can do 720p 120fps – when is it in stores?

    • Older POV AS30V does right now. I have one ;)

    • GoPro Hero 3 and 3+ have been doing this for the past year, and the case can go much deeper U/W, and there are far more accessories available, and it fits the Phantom UAV, etc, etc, etc. Why go with a Sony adv cam when there is a proven, established platform already in place?

      • Better form factor. I use both the gopro and a contour. I like the video in the gopro but the form of the contour is awesome. This seems like the best of both.
        Im preordering that thing :)

      • This has a much bigger sensor, audio in, different focal lengths and proper frame rates (24p and more). Who records 4k video with the go pro? It can only record 10 frames per seconds at 4k

  • So for eight grand my record label can do four camera music videos? This might be worth investing in.

  • Zeiss lenses have worked well with Sony in the past. The little Sony RX100 with a Zeiss lens makes very nice video, considering its cost. The sample video for this AX100 looks gorgeous. It looks better than anything you would have seen on tv, and probably 90% of what you would have seen in theaters, just 5 years ago. It’s not just resolution that makes 4k look so nice. It’s also the iridescent color. I wouldn’t be sure that Indy movie/music video/commercial makers wouldn’t use/own this camera.

    I am working with a church right now, helping them set up video for weekly live streaming and recording conferences. Because of high cost there was no 4k camera I could recommend to them in good conscience. But this one definitely is the one I will try to convince them to get. I am excited about this!

    May this be the first of many lower cost 4k cameras!

    • Don’t convince them to get 4K!! It really isn’t needed by a church I’m sure, and you’d just be wasting the church’s money.

      • Lots of churches upload to YouTube, and burn their conference videos to DVD. 4k is not a waste. Read my comment 3 comments down for more of what I mean.

    • Lol. Church 4k streaming, great idea gene! You’re for sure this camera’s target audience, church has tobe future proof too right? Good luck

      • I never said 4k streaming. 4K streaming is not available.

        Like grandma said, If you can’t find something good to say don’t say anything at all.

        • So why the heck would you suggest them to buy a 4k camera? don’t waste your priest’s money gene, you may not go to heaven.

          • There is no priest at the church. It’s not Catholic. It’s probably not like what you’re thinking. (And it’s not my church. I have helped churches with video equipment.) The price of this camera makes the highest quality video available to places like churches. There’s lots of churches/ministries that have YouTube channels. They can upload to those channels in 4k. They also burn conference videos to DVD’s. I’ve seen money wasted by churches on equipment that is more than what they need and provides lower quality than this camera. I hate waste.

            As you can see in the city at dusk in the demo video above 4k has more detail in low light. That means money saved on lighting inside buildings. That could equate to the camera paying for itself with money left over. Going for lower quality for something, just because it’s a church, can actually be more costly than just getting good quality—and that sounds worse than going to a 4k camera, doesn’t it?

            Here’s some “church” music I wish had been shot in 4k so there would have been more detail in the low light, less blow out from the lighting, and especially because it would have had richer colors:

            [ ]

            Here’s preaching at a church done in low resolution. It would have made a world of difference if it had been done with this gorgeous little 4k camera:

            [ ]

            I don’t think I should feel shame and/or risk God’s disfavor because I want 4k for churches. On the contrary, it’s what they should have.

          • apparently that second video isn’t available. Try this one:

            [ ]

          • Gene, you’re making my day, thanks! Now I understand why you love so much 4K, you’re disinformed. There are a lot of blasphemes in what you just said.
            1- Shooting in 4K won’t give you better low light performance, in fact some hd cameras have way better low light images than most of the 4K cameras out there. And that’s the same for the blown outs you mention and color fidelity. Research.

            2- Your quote “The price of this camera makes the highest quality video available to places like churches.” makes no sense whatsoever, actually it’s a funny quote, made me grin.

            3- The links you sent, is just a clear example of badly compressed footage, and the other was probably shot in SD. Just shoot in HD do your homework in post and you’ll end up with some sharp looking material, just look at 99.9% of stuff out there. You don’t need 4k to improve that crap you sent.

            Anyway, you’re funny, that’s why I’m wasting time here with you, can’t wait to read what you write next. Peace!

          • Blasphemies? Like you say, exchanging comments about 4k is a waste of time for you. So you should just scroll past them when you see them. You’ll have more time for the things you think are productive. There was no need for you to reply to me. You’ll always find the same dead ends you see in 4k. Stick with talk about 1080p. You’ll probably be happier then. But really, I should have not replied to you. There’s people that don’t like 4k no matter how much success it is finding.

  • Nothing about dynamic range?

  • Hi Alex,
    I hear ya, I’m crying because I want 4K internal recording on my $8000 FS-700 which if I went the full Sony route I could get to 4K (albeit Raw), for an additional $10000 and a $400 required upgrade. I don’t need raw 90% of the time. I could definitely use 4K and having it internal to the camera using XAVC-S would be fine by me. I would have switched back to a Canon system if, as you are stating, they at least offered 1080p at 60fps. I use all Canon glass on my FS-700 so I’m have way there. Unfortunately we will both be hard pressed to find a marketing executive at either Sony or Canon that will say “let’s allow our customers to use their cameras to their fullest potential”. Thus entities like the Magic Lantern group are born that take the time to develop and demonstrate what a given camera body is truly capable of if given the chance. So all we can do is whine away to no avail. The only time our opinion counted was up to and just before we hit “Submit Order” after that we didn’t matter any more.
    Cheers, or was it Tears,

    • FS 700 never promised internal 4K recording. The cheapest means of getting 4K footage out of FS 700 is probably to wait a month or two for the Odyssey 7Q upgrade. Convergent Design is four-five months late with its codec release but should offer a compressed 4K recording (XAVC? ProRes?) off FS 700 at some point. Of course, by then, you might have other options. Having a 1″ sensor inside AX 100 – and for $2K, no less! … I mean, no more – makes AX1 and Z100 almost instantly obsolete. I assume, once this new model is out, prices for the other units in that price range will tumble until they are replaced by the interchangeable lens 4K camcorders. As to the pro units, they may have to drop prices on F5 too, if Canon or Panasonic show up with something impressive in the $10K-$15K category. I wonder if the new 4K Varicam is it.

  • There are other 4K news too :

    A new photo of the GH4 is out -

    And a subtle announcement of the 4K Varicam (the same body as previously shown; might be ready in time for the NAB; according to Panasonic, “priced to be affordable”).
    BTW, AX 100 also has XAVC-S “consumer format” codec that is only capable of Quad HD rather than full 4K. But it does have a superior sensor to AX1 or Z100. This makes me think that there’ll be a bunch of pro models in between Z 100 and FS 700 with a 1″ sensor and internal 4K recording via XAVC.

    • hmm that shot of the “GH4″ looks like a used GH3

      • I’m not certain that photo is real either. I am acquainted (acquainted I say, not friends, at least not yet) with a very successful photographer who has contact with Panasonic. He says the GH4 will likely not have 4K because it’s too much work for the average GH user to deal with. And Panasonic wants to keep the GH a simple to use camera. He said the average GH user is just now getting a handle on dealing with 1080p @ 60fps. He knows because he has contact with lots of GH users. But he did say he has not been told the GH4 will definitely not have 4k. Just that it’s likely it won’t.

        • There are two cameras the rumor mills are talking about: GH4K and the GH5.

          These are two very different beasts.

          The GH4K is a new pro video camera above the GH3 (it will NOT be a successor to the GH3) which will compete against Canon’s EOS Cinema range. I bet people who loved the old Panasonic AF100 will also like the GH4K

          The GH5, which is what the actual successor to the GH3 will be when it arrives.

          • This has been a very impressive – at least, according to specs and demo videos – 4K salvo by Sony. Three 4K camcorders under $6K while no else has any (OK, BMD announced its 4K production camera as well). Surely, Panasonic, Canon and JVC can’t just sit idly and yield the market to Sony and Red. Nikon is in a precarious spot because it is not a camcorder producer per se. Samsung might be able to wait it out until 4K comes down in price more. But Panasonic, Canon and JVC have to react now and with more than a single model.
            PS. As does Arri. Netflix says that all of its shows will be shot in 4K from now on. And, responding to competition, I don’t see the major OTA networks lagging far behind if for no other reasons than the desire to protect their image, And, if Arri can’t fill that niche by this summer, when the 2014-15 TV schedule goes into action, the networks will find someone who can. It won’t have to be Raw. It won’t have to be 10-bit. But it will have to be 4K.

      • Heri, apparently, that was legit.

  • “4K for $2K” has got to be a dig at Red.

    • haha, this is no where near in the same ballpark as a red camera.

      • Sure, but I mean in response to the catchphrase 3K for $3K, which was supposed to be the cheap option but didn’t materialise; I think Sony are gloating a little bit.

      • There are companies that brag and talk crap… And then there are companies that get things done.

        How is the incredible RED 4K laser projector doing ? One that was going to “destroy the competition”.

        If there were not thousands of Sony 4K cinema projectors, sunglasses salesmen did not have anything to view their 4K material with.

    • i know..and now what to do with all my expensive 4k gear…this is big news

  • Derek McCabe on 01.7.14 @ 1:29AM

    Looks like there might be a format war approaching, and I see UltraHD winning over true 4K. Why do we NEED two 4K formats anyway? The math say UltraHD is the format that TV manufacturers will want.

    • Perhaps it’s to retain an artificial distinction for “profess-essionals” so they can pay more.

    • Well, that was always going to be the case. Ultra HD at 3840 x 2160 is exactly four times the pixel count of current 1080i/p HD. That means it’s still going to be 16:9 to match the vast majority of displays on the market, and content should be relatively easy to scale and adapt. 4096 x 2160 would be a funky non-standard finishing resolution with little professional content made for it; a 1.85:1 cut from that resolution would be 3996 x 2160, which is still just shy of actual 4k.

      4096 x 2304 would be the best resolution for watching actual 4k content on a 16:9 screen, though with it being just slightly larger than the other options, a more economy-minded industry would probably shy away from such an odd resolution.

      Also, the original reason for the split between these two resolution paths had to do with infrastructure and aesthetics. The theater-oriented movie people thought the wider side of the image was more important due to the conventionally much wider projected images in movie theaters. Also, since we’re dealing with digital video now, the resolution increments were based off of the binary multiple of 1024, hence 4096 being 4k.

  • This article looks like a sony ad… why is this even here?

    • The Consumer Electronics Show is happening this week.
      Sony held a press event to tell people about new products they’re making, some of which being cameras.
      As is standard practice for sites that report on camera news, NFS reported the new camera models Sony just announced, including specifications, images, and video of the new products.

      That’s why the article is here.

  • This is from Cnet’s live blog off Panasonic presentation from today – “And a 4K Varicam, 24p up to 100/120p, writing to Ultra HD P2 Cards. It’s said to be “very affordable.” We’re thinking that’s not the case for most consumers. There’s a 4K projector coming to market later this year, with pixel-quadrupling “beyond 4K”. (time stamped at 1:09 and 1:10)
    “Pixel quadrupling” is something to watch out for. Sharp has its 16 million pixel Quattron+ TV’s out. According to them, it’s half way between Full HD (6 million sub-pixels) and 4K (24M). As I predicted recently, the pixel war is on between the TV manufacturers too.

  • any more footage out there?

  • claude riban on 01.7.14 @ 5:03AM

    Because I work in sports the AX-100 attracted my interest for about a minute until I read the specs and am guessing there is no mic input. I would never consider paying 2 grand for a camera where you couldn’t use an external mic. I have to use in camera sound sometimes. So 4K images; crap sound.

    • claude riban on 01.7.14 @ 5:20AM

      Oh according to another review the AX-100 “If you want to get a little fancy, it is possible to use the external show accessory port to connect light or microphone equipment.”

      I wish that was more obvious in the basic spec list. But is there any kind of in camera audio metering?

      • The camera records in 5.1 and has a “spectral” 5.1 audio meter that covers all five channels. But I don’t know how useful this meter would be. The audio out of even the cheaper Handycams is pretty good considering it’s not pro gear. There is supposedly an XLR adapter for the camera that is going to come out later. Don’t know if this camera would be the best to use a shotgun mike on anyway.
        I’m really interested in seeing how the 4K @24P looks for this camera. They showed the 30P footage, which looks great/clear, but not filmic at all.

        • claude riban on 01.7.14 @ 7:21AM

          Thanks for the info. I generally work in 30 fps, but I sometimes need 24 too. At this point again, for $2K I wouldn’t purchase a cam that couldn’t do that and at least 60fps at 1080 and 120 at 720.

          But I will probably wait now for a camera that does 120 fps at 1080 for a minimum because sports clients already expect it. So this cam is a no go because of this too.

          It does annoy me that they push so hard for 4K but something as basic as quality audio seems like such an afterthought.

          Now with thr little AV100v My biggest concern is battery life. I sold my Gopro 3 because its craptastic battery life made it useless at longer events.

          • GoPro does have the battery problem, but my solution is to have 4 batteries and do quick swaps. If you remote-mount them at a game, though, I can see how that would be a problem.

  • very impressive footage out of a $2k handycam. looks like the 4k war is on

  • Will Gilbey on 01.7.14 @ 5:33AM

    Has anyone finished a project in 4k? I work in London and no one’s doing it here. Still 2k all the way for features, regardless of budget.

    • this is their way to sell 4k t.v. sets so pretty soon …a lot more content will be 4k

      • claude riban on 01.7.14 @ 8:30AM

        I agree that SONY in particular has massive incentive to get these 4K cameras out there asap so more people have to purchase 4K TVs. If I were LG Corp or Samsung I’d get into the 4K cam biz fast, like buying the blackmagic corp outright asap and getting BM’s form factors more consumer friendly.

        More and more people I know in the biz are shooting 4K, but it seems everyone is delivering 1080 or 2K to clients. So it’s more for edit bay flexibility right now from an asthetic POV. But these increased data loads are sure a pain to work with for small shops and shooters.

    • @Will Gilbey – a lot of what happens in Europe will depend on the accessibility to a 4K streaming service. Netflix is already present in the UK, is it not? Then you also have Love Film (aka Amazon Prime). I guess the catch is the broadband speed in your part of the world. If you can get 15 Mbps, you should be OK.
      #Claude Riban – LG and Samsung are cooperating with the aforementioned streaming services instead. Neither is in the high/mid end camcorder business. Of course, given their resources, they can rebrand someone else’s product, if need be. My own – and obviously brilliant – idea would be for Samsung to repackage a higher end Nikon camera into a camcorder body – in other words, Nikon brains + Samsung body – add an existing recording software and sell it as a Samsung product with the Nikon lenses. Most of what is necessary to make that a reality already exists – sensors, lenses, software, camcorder bodies, media, etc. All one needs now is to close the deal.

  • SpartaBear on 01.7.14 @ 7:08AM

    I´m really the most interested in the 4K action cam, this is where re-sizing will come in handy for me right now.
    But for serious shooting the BM 4K still trumps my list. But for a different application than the AX-100 of course.
    The later will most likely score big time in the adult video industry first…

  • He he no more Red 4K hype, now its Sony 4K hype :)))

  • ok, ok, could someone tell me, now who is gonna buy RX10, if the new AX100 has the same sensor?, i know it cost 1k more, but also is three times better! at least.

    • claude riban on 01.7.14 @ 8:54AM

      Anyone who needs a fixed lens superzoom? I’m guessing the focal range on the RX10 is greater. Plus it is cheaper. But, yeah, the 4K thing, ND filters, etc for $1K more is sweet. :)

  • I think I’m going to wait for 8K…

  • Two cameras that finally are bringing 4K aerial footage shot with drones. the demo video is amazing:

  • JD Holloway on 01.7.14 @ 10:51AM

    Crazy acutance/sharpening. Skin will have to be softened with filters or in post for sure. Look at the pilot. I think he had some major post softening done for this video…pretty blotchy. I think this would make for some nice scenics though, with the right filters…DR could be improved somewhat…but at 2K, how do you complain? I’d consider adding an Ultracon filter and maybe a Soft FX…assuming you have little control of softening in the menus…likely at this price point. Frankly, I’d love to play with one on my steadicam! Sony, hook me up!

    • Sensor if small with huge amount of photosites. So, performance in low light will medicore. BUT camera has automatic, internal supersampling from 4K to standard 1080P, so those sunny family holiday videos will look stunning with normal 1080P TV / display / laptop.

  • Where can i download that 4k demo in original format? yt sucks
    I just low New Zealand, i want to go back :o

  • With the 4k frenzy, is still worth to get the BMPCC? Or is it wiser to wait a bit for a 4k solution (and extra hardware to cope with the footage)?

    • The worst thing you can say about the 2.5K footage is that it can be upscaled to 4K much easier than 1080p can. I am actually shocked that no one else aside of BMD took this intermediate step in the sub-$3K camera category. But the major push is into 4K now (on the TV front, Sharp seems to be alone with their intermediate Quattron+ sets). With Sony offering 4K at $2K, the intermediate steps may not be needed.

  • Thank you for posting this!

    Just a couple questions: When you said “but the AX100 should be much less shallow than the 1/3″ cameras”… did you mean “much MORE shallow”?

    Is this a constant aperture lens like on the RX10?


    Holy crap viewing the 4k stream from youtube is effing seamless and the image is pretty amazing!

  • Get your facts right on 01.7.14 @ 8:18PM

    The new Sony Action Camera isn’t 4K it is HD only! Do your honework. Copy and pasting press releases isn’t fact checking.

  • The Sony AX100 records 4k at only 60mb/s. The official product description says 130 minutes of 4K can be recorded on a Class 10 card, which equates to 60mb/s for video. Elsewhere, it states Class 10 cards are required for 4k recording, which is a pretty damn low requirement, seeing they top out at 80mb/s. Finally, if you watch the sample video, you’ll notice it is just locked down shots, not to break the weak codec.

    Way to dampen our enthusiasm Sony……

    • The new GH4, allegedly to be sold at the same price – without the lens, however – should record All-I at 200. 60 definitely makes this a consumer camera but, as I speculated with other posts, it appears quite likely to lead to other, higher priced and more feature laden, cameras in the $3K-$5K range with the same 1″ sensor, also with a 200 Mbps XAVC-S. The step up into the $7K-$10K region will be taken with S35 then and probably 600 Mbps (internal) XAVC.

      • Indeed, the GH4 is a way more feasable and realistic option for 4K, although lenses will inevitably push the price up quite a bit. Hope to learn more about this new GH camera soon.

      • I seriously doubt that Sony will start to eat out F5 / F55 segment that soon…

        Basic Sony F5 is full S35 sensor camera with price of about 17 000 dollars. So getting out pro-level S35 sensor camera with 600 MBit/sec bitrate (or similar), for 10 000 dollars would be quite bad business choice.

        On other hand, F65 is slightly older than two years at the moment, so there will be probably update for that segment during late 2014.

        • F5 can still record Raw with the external unit. But VG 900, FS 100 and FS 700 might be headed to the “discontinued” bin. Regardless of what Sony or anyone else might think in terms of the cash cow models, if the market moves south on them due to the technological disruption, the gear manufacturers have to follow along or be priced out of it completely. And this time, it’s not just a small fry like BMD doing the disruption. It’s the big boys themselves – Sony and Panasonic – that are blowing the whole thing up. Besides I think people overestimate the cost of making the 4K cameras. The capable sensors are inherited from the photography market. The processors come from the mobile phone industry. The codecs are shared by the industry at large (H.264 or H.265 based). What kept the market back up till now were the perceived lack of need to shoot in 4K because there was no way to exhibit it, aside of the 4K equipped theaters. Well, now that 4K is heading into people’s homes, the TV’s are moving into the 4K territory and, given the insatiable demand for content, the acquisition needs to be there as well.

    • “The Sony AX100 records 4k at only 60mb/s”

      Lame…my GH3 shoots at a higher bitrate. Sony just refuse to learn anything from consumers.

  • Well it has to be better than the Z-100 that was released far before it was ready. Used the Z-100 for a few weeks and sent it back. The grain and sensor noise was terrible even in bright day light. Then the two very visible “dust bunnies” 1/3 up from bottom and 1/3 in from right side made the Z-100 absolutely unusable commercially. I’m concerned with the data rate on this one but again, compared to the poor quality of the Z-100 it has to be worth every bit of the $2K.

  • Please update the article… you keep referring to the HDR-AS100V as a 4K camera… you’ve crossed out some, but please fix this… It’s confusing a ton of folks who religiously read NFS :)

  • With these 4K cameras coming out, do you think cameras that shoot only in 2K will become much cheaper? I’m specifically thinking of cannon 5D Mark II and III.

  • Richard Jackson on 01.9.14 @ 5:00PM

    Hey, go the New Zealand footage for the AX100 demo reel. Very cool :-)

  • $2K in the States, nearly $3K everywhere else as bloody usual!

    • Yep, and unlike the RX10, the AX100 is NOT a world camera, meaning if you buy the cheaper NTSC version you’ll be stuck at 24p and 30p for 4k. I’m plunging for the CX900 myself, an identical camera lacking 4k but $500 cheaper. Records 1080p at 50mb/s and the video is down scaled from 4k sensor readout, similar to how the C100 and C300 work. If you think about it, the CX900 should be the one making the headlines.

      • Thanks other_guy. After reading your post, I viewed the CX900 online and agree with your argument here. This is one that I would seriously consider. Maybe just add an XLR adaptor and you have quite a nice package.

  • Mark Pirtle on 01.25.14 @ 12:04PM

    I hope you offer a software converter to get this into Avid Media Composer 7.0.3 In the video you said it could be edited in Vegas and “other software”

  • MorePeanutButter on 03.24.14 @ 7:38PM

    i read elsewhere that the a5000 only does 1080 at 60i, unlike the a6000 which manages 60p. Here they just say 60 frames per second, which isn’t not clear. B&H also says something similar.

  • Fantastic beat ! I would like to apprentice whilst you amend your site, how can i subscribe for a weblog website? The account helped me a acceptable deal. I were a little bit acquainted of this your broadcast provided shiny clear concept