June 20, 2017

5 Questions Filmmakers Should Ask Themselves When Establishing Their Brand

Branding your production company, your media business, or even yourself can be a difficult road to navigate, but these tips should really help you get on the right track.

Other than making movies and videos, one of the most important jobs you have as a filmmaker is getting yourself and your work out there to the masses. This is hard, frustrating work, especially for those who don't have any marketing or advertising experience, but it's definitely essential for most (if not all) content creators who want to have a greater online presence. If you're totally lost and have no idea on where to start establishing your professional identity, Kris Truini of Kriscoart gives you five helpful branding tips in the video below.

If you have literally no idea how to start the branding process, you're definitely not alone. As a filmmaker, you may not have a whole lot of expertise when it comes to building and growing a brand, but Truini gives you five questions you can ask yourself that will help you get started.

  • Why are you creating your brand?
  • What is your brand all about?
  • How will you communicate your ideas through your brand?
  • Where will your brand and content primarily live?
  • Who is your audience? 

These questions help you address several important factors of branding, like establishing your professional identity, developing your mission and values, and knowing where to "cast your line." The fun stuff, like designing logos, choosing color palettes, and designing your website is important, too, but you've got to make sure that there is real substance behind that sweet sticker you're slapping on every conceivable surface.

The most important thing to keep in mind, though, is to be yourself. Take some time to really reflect on who you are as an artist and where you want to take your brand. Dream big and go for broke...and then send me a sticker when you're done.      

Your Comment

4 Comments

Filmmakers need to write or develop scripts, raise money, make films, rinse and repeat. Bloggers, vloggers, fame and fortune seekers, production companies trying to hustle deals - they can worrying about branding. This ego-based focus on branding easily can derail and cripple creativity for most if not all artists. So get your headline and subtitle sorted out - if you are saying filmmakers need a brand, I could not disagree more.

June 21, 2017 at 10:19AM

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Stephen A van Vuuren
Filmmaker
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Hey Stephen! Personally I think that having even a basic understanding of Branding can help any filmmaker promote his/her style of filmmaking and body of work in a much more effective way.
With social media making everything more accessible it can become increasingly difficult to stand out.
Even if you have great work, there are many out there that are better. I think this is where knowing how to label yourself as an artist and knowing what you are about and what you want to communicate through your art can help a content creator reach more people.
I do agree with you, it can get in the way of creativity sometimes but that is where, depending on the type of career path you have chosen, you would need to find the right balance that avoids deterring you from feeling inspired.

June 21, 2017 at 1:54PM

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Life is not filled with unlimited time and energy. If you're working on your "brand", you are not making films. There are enough obstacles to creativity and completing works without spending time on "branding" a person. Corporations are not people. People are not brands. The earth is not flat. Just because people believe something to be true does not make it true. Companies brand. Companies pretending to be people brand. Artists are people. People make art. It's not just semantics it's basic fact. You've got a Youtube channel, video and trying to make money. That's a company, not a filmmaker, not a film. Blurring boundaries, muddy semantics, these things matter. Thank God the great artist, even those cited as "brands" (HItchcock, Speilberg etc.) actually are not - they are artists. Your stature can make you signature seem like a "brand" but it's not. Humanity is all we have to separate ourselves from corporate speak. It's unfortunate we've allowed to contaminate creativity.

June 21, 2017 at 11:27PM

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Stephen A van Vuuren
Filmmaker
138

This is an amazing articles that share super informative knowledge to all those are interested in film making & other showbiz activities. Thanks for sharing this.
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July 6, 2017 at 8:48AM

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