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Could Gmail Priority Inbox Kill Email Marketing?

08.31.10 @ 9:12AM Tags : email, gmail, google, marketing

I’ve been using a number of Gmail Labs features in an effort to prioritize and filter incoming email, and I’ve settled on a system that has allowed me greater freedom from constant email-checking. But my techniques — which rely primarily on the add-on Multiple Inboxes — are by no means infallible. Thus I found myself intrigued by Google’s announcement today of Priority Inbox, which automagically sorts your email by importance. This is a big deal for any Gmail user, but I wonder if it might create a third category of email just above “spam.” I also wonder if the emails of filmmakers are going to frequently find themselves in this third, deprioritized category. More »