» Posts Tagged ‘h265’

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HEVC-High-Effeciency-Video-Coding h265What might seem like a boring announcement on the surface, is very important for the future of the web, and more specifically, 4K video. MPEG LA, the group that handles licensing for H.264 — and now the HEVC codec — have worked with major companies on a new licensing agreement to settle any royalty issues for using the codec. While the agreement isn’t 100% final yet, at least there are now guidelines going forward about who will be asked to pay for the usage of the codec. Click through for more on this announcement and how it may affect you. More »

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Vp9-logo-for-mediawiki.svg2014K Continues! When we last posted about the VP9 codec it was just beginning to threaten H.265 for dominance, but recent hardware partnerships with nVidia, ARM, Sony and many other tech giants solidifies VP9 as the next go-to HD and 4K streaming codec. Google’s previous VP8 codec failed to win out over H.264, which was already massively adopted by the time VP8 showed up. However, with this announcement Google looks poised to win this round of the knock-down drag out codec war. Will VP9 succeed where VP8 failed? Hit the jump to learn more. More »

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4K Porn is Coming from Huccio - nofilmschoolThe adult industry, always looking for a way to make some noise, is now jumping head-first into 4K porn distribution. While shooting porn in 4K is actually nothing new (the RED ONE has been used a bit), a new company called Huccio is claiming to be the first in porn to actually master and distribute their content in 4K. Regardless of your opinion on this — and judging by nofilmschool demographics you probably have a strong one — it could have very real effects not only for porn, but for the entire movie industry. More »

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While H.265 has been approved as the next-gen lossy delivery codec, we’re still watching a vast amount of video in H.264. In fact, even when H.265 sooner or later takes its place, videomakers will still be dealing with many of the same basic compression principles at work. Knowing all the variables of a delivery encoding job can help optimize bit efficiency, ensure the highest possible quality of media, and reduce the visibility of artifacting such as banding. Read on for a look at what drives the quality-to-compression ratio of your lossy-encoded delivery video, and how you can even ‘trick’ it in some cases. More »

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Several recent developments are helping to bring more 4K (or “more-K“) to your television screen than many of us might have anticipated, even a year ago. RED has big ideas for your home theater (pictured left), consumer electronics companies are starting to roll out some screens with very high pixel densities, media mega-vendors YouTube and Netflix will (or already do) support 4K, and to bring just about everything together, H.265 will be dilating streaming efficiency on 1 billion devices near you. 4K will likely find its way to you via the web a lot sooner than it will through your cable subscription — unless, of course, you live in Japan. To reinvigorate the country’s (somehow) floundering consumer electronics economy, its ministry of communications will be making 2014 the year of 4K in Japan. And perhaps beyond, not long after that. More »

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Technology’s progression sometimes moves with consistent momentum, and sometime comes in spurts. For instance, processors of mobile devices regularly decrease in size and price with relation to power — while, at the same time, the speed of your internet connection may not change much at all for several years, and make a great leap whenever it does. Both of these tendencies of advancement seem to inform High Efficiency Video Coding, A.K.A. H.265the successor to that other codec with which we’re all quite familiar (H.264). Improving efficiency by around double, H.265 aims to set the standard for the next decade in video streaming and encoding — and it’s going to ease mobile data congestion and likely make 4K a reality much sooner than many would have anticipated. More »

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The advancements in lossy video encoding have been both consistent and amazing. H.264 (or AVC), that much maligned DSLR de-facto codec, sought to yield improved quality over its predecessors such as MPEG-2, all the while using half the bitrate, or lower, than such earlier codecs. Now, High Efficiency Video Coding or HEVC — likely to earn the alternate title H.265 — seeks to do the same compared to H.264, once more halving the bit rates necessary for equivalent, or even higher, quality. As it turns out, the tech world is already saturated with devices set to support HEVC playback. More »