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Adobe's Mac Video Apps Up 45 Percent Thanks to Final Cut Pro X; Buys IRIDAS SpeedGrade

09.9.11 @ 2:35PM Tags : adobe, apple, fcpx, finalcutprox, iridas, postproduction, software, speedgrade

Since Apple introduced the much-maligned Final Cut Pro X, Adobe’s Mac Video apps have reportedly enjoyed a 45% boost in sales. This is in all likelihood partially thanks to Adobe’s offer of 50% off for Final Cut Pro users (Avid editors are also eligible). Perhaps as a result of this newfound confidence, Adobe has also purchased IRIDAS, a company known best for their high-end SpeedGrade color grading software. More »