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Don't Hire Someone to Run Your Kickstarter Campaign: Or, Why Attitude is More Important than Aptitude

06.25.12 @ 4:41PM Tags : attitude, crowdfunding, kickstarter, lucasmcnelly, manchild, marketing, sethgodin

First of all, I want to start this post off by saying I have a tremendous amount of respect for Lucas McNelly. Not just because of the articles he’s written for numerous websites, but also his A Year Without Rent project in which he traveled to work on indie films for free for a year, as well his free VODO film Blanc de Blanc (I haven’t had a chance to see his other work yet). As someone who did my own year without rent, I feel an affinity for Lucas despite never having met him, and I think he’s great for the indie film community. Lucas, this is not a personal attack on you by any means, and I’d love to get a beer with you at some point should we ever find ourselves in the same city or at the same festival. HOWEVER, I want to take this opportunity to talk about Lucas’s criticisms of some Kickstarter campaigns — mine included — and how I believe attitude and criticism affects creativity and productivity. I’ll also talk about the rise of the professional crowdfunding consultant. This is going to be a long, rambling post with a high risk of TL;DR — don’t say I didn’t warn you. More »