» Posts Tagged ‘polaroid’

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Polaroid 4kWith Netflix now streaming in 4K and Amazon releasing their original series in it, along with a plethora of UHD monitors finding their market, it looks as though 4K adoption is steadily on the incline. Maybe another indication of this is that a very unlikely contender in the 4K TV market has made themselves known. In a departure from their expertise in film and instant photography, Polaroid announced their very own UHD TV, which is one of the most inexpensive sets yet and is large enough to appeal to most consumers. Continue on for more info. More »

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In the whirlwind of hyperactive change that is Moore’s Law, branding can be a prime anchor point. Brand identity fights the tendency toward ‘the new’ with powerful invocations of the past: nostalgia, reliability, simplicity, and the association of that brand name with the creation of very dear memories. Granted, nostalgia alone can’t save anyone from bankruptcy — but it’s a start. Polaroid, Technicolor, and Kodak are prime examples of this interplay, and each is adapting in its own ways — though there’s some overlap. Not one, but two of these traditionally film-based companies are even releasing digital cameras. In whatever the way, each of the three is working toward the preservation of its own historic brand name — which do you think will pull through? More »

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Instagram has always felt a little bit like cheating to me, and having come from a film background, I like seeing the real thing as opposed to a clearly inferior iPhone or Android photo with some old-timey effects (though I am extremely impressed by FilmConvert, which aims to do the exact same thing except a lot more accurately with motion content). Impossible Project, who managed to save Polaroid film and is producing it to this day (along with new cameras), is trying to take those iPhone photos and turn them into something real and tangible: a Polaroid instant photo.
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