Cauboyz Chooses DIY Practical Effects Instead of Digital with Their Music Video for Husbands' 'Dream'
I’m as guilty as anyone of falling under the spell of the technically complex or epic-in-scale music video, perhaps sometimes at the expense of those that take a more straightforward approach in their filmmaking techniques. That being said, every once in a while a video comes along with such a beautifully un-fussy yet effective concept that you can’t help but applaud the clarity of its construction. The Cauboyz video for Husbands’ track Dream definitely fits that bill:
On initial view I took Dream to be a multi-layered After Effects type project but in reality the French duo, who consists of photographer Bertrand Jamot and a graphic designer Philippe Tytgat, took a more physical approach to the film’s creation, positioning the signs in a frame and wiring them up to a control panel as can be seen in the making-of video:
Dream appears to be the latest fix on Cauboyz’s longterm addiction to translating lyrics into physically manifested typography; whether that’s as can labels for The Black Keys’ Set You Free:
or chalk graphics for Agesandages’ No Nostalgia:
I love the fact that any of these could have been achieved in software, but a physical solution, however time-consuming, was devised instead. Hopefully Cauboyz will never seek to kick their typography habit.
Are there other digital but actually physical videos which have caught your eye?
Link: Cauboyz — Tumblr