June 16, 2013

What's Flexible, Black, and Has Paint All Over? Phantom Flex Filming Sony's Exploding Paint Can Ad

Phantom Flex commercialOkay, Sony probably took the needed precaution to keep the Phantom Flex paint-free, but this high-speed camera lives up to its name by demonstrating how a filmmaker can take a 3 second shot of paint cans exploding and turn it into a minute and a half long kaleidoscopic opus. For a behind the scenes look to find out how they did it, check out the video after the jump.

We've covered the Phantom Flex thoroughly here at NFS, so for a full rundown on the details, you can find them here. The advertisement was created for the BRAVIA W9 LED TV from Sony with Triluminous display. The filmmaking team shot it at 900 fps, and they report that they took "all day to set up the shot for just a couple of seconds of filming." Such is life in slow motion filmmaking, right?

Check out the behind the scenes video below to see just how much work went into filming a three-second commercial.

You can also see the final product below.

When I first saw this ad I was mesmerized by the dreamlike way the camera took me through these exploding colors -- to be quite honest, I forgot I was watching a commercial for a TV. It's exciting to see even more of what the Phantom Flex can do -- especially when it's hooked up to a jib like that.

What do you think of the Sony ad? Have you ever used the Phantom Flex? If you haven't, what would be your dream project if you had one at your complete disposal?

[via Filmmaker IQ]

Your Comment

17 Comments

yes mesmerising.
the canon ball ad was my all time favourite.

June 16, 2013

-1
Reply
Kuban

Sigh, Technocranes...

June 16, 2013

0
Reply

What resolution was the capture? (I dont have sound on my computer so apologies if its mentioned)

June 16, 2013

0
Reply
shaun wilson

it is so clean that it looks like if it was made on 3D ahahahha

June 16, 2013

0
Reply
roro

At least it wasn't a water balloon

June 16, 2013

0
Reply

Off Topic, sorry, but...

But apparently the Seiki 50" 4k tv is now available for, apparently, $965.00 + ~$72.00 tax, and free shipping:

http://www.amazon.com/Seiki-Digital-SE50UY04-50-Inch-120Hz/dp/B00BXF7I9M

June 16, 2013

0
Reply
Gene

I'm hopefully going to be shooting with a Phantom in a few weeks time. I plan to do a whole day's worth of stuff from breakdancers, ballet dancers, water/paint, fabric. Also just seeing how it performs in different lighting scenarios.

June 16, 2013

0
Reply

The slo-mo is mesmerizing no doubt, but is it me or does the phantom really look better than 95% of the cameras out there today? Even in normal mode it shines. I realize It's a six figure camera, however the footage I see coming from this camera is just amazing. Ha, wonder why they didn't use the FS700? Joking. Can't blame Sony one bit. :)

June 16, 2013

0
Reply
Anthony Marino

Jackson Pollack, eat your heart out .

June 16, 2013

0
Reply
DLD

Great idea, great camera and movement and good execution. I just wish they'd done better job in lighting. looks like they've forgotten to turn the production lights on and just left the work lights on. Sorry to be critical, but it's quite bland in terms of lights.. And that camera shadow is very distracting.

I'm not usually this critical, sorry, just a bad morning ;-)

June 17, 2013

-1
Reply

Sony Bravia seems to be obsessed with exploding paint commercials.

(that's just fine with me)

June 17, 2013

0
Reply

Not always, or in other terms, what Red Dragon ?:

http://vimeo.com/68543510

Some damn good resolution there, even with compressed Vimeo stream.

June 18, 2013

0
Reply
Juhan-i

Hmm.. I think this X-Reality Pro is some sharpness function in the Bravia, not so much about the F65 camera. See https://vimeo.com/68603498. Why would the left frame be soft? Either they deliberately softened the left side of frame or they sharpened the one on the right. Either way, slightly dubious.

June 20, 2013

0
Reply

Wow! Horrible choice of soundtrack, though.

June 21, 2013

0
Reply
Tony

"I wish we could have done that..." -- Walt Disney

June 21, 2013

0
Reply
Zan Shin

I LOVE SONY!!!!!!

August 2, 2013

0
Reply

ゴローズ タタキ

August 21, 2013

0
Reply