August 15, 2017

Sony Will Give You $500 to Trade in Your DSLR for a New a9

The promotion also applies to the Sony a7 II, Sony a7S II or Sony a7R II.

We've made quite a fuss about Canon's latest DSLR not fulfilling the needs of an independent filmmaker and there's one company that is poised to swoop up all those ready to make a change. In a press release earlier today, Sony Electronics announced a new nationwide “α Trade Up” retail event with an up to $500 bonus offer on top of the trade-in value of a working DSLR or mirrorless camera.

The bonus offer can be applied to the purchase of several full-frame Sony cameras, including the flagship α9 as well as the α7R II, α7S II and α7 II models. A variety of α full-frame lenses and α accessories are also eligible.

Sony a9 Credit: Sony

Trading in an eligible DSLR or mirrorless will get you $500 towards a new a9, $300 towards an a7R II and a7S II, or $100 + trade-in value towards a new a7 II. If you've got your eyes set on scoring the new a9, there is a specific, yet long list of eligible cameras that will get you that $500 bonus. The list for a9 trade ups is below:

Canon 6D, Canon 6D II, Canon 5D Mark II, Canon 5D Mark III, Canon 5Ds, Canon 5Ds R, Canon 5D Mark IV, Canon 1D Mark IV, Canon 1DX, Canon 1DX II, Nikon D600, Nikon D610, Nikon D800, Nikon D800E, Nikon D810, Nikon D810A, Nikon D750, Nikon D3, Nikon D3s, Nikon D4, Nikon D4s, Nikon D5, Leica M9, Leica M9P, Leica Monochrom, Leica M246, Leica M240, Leica M10, Leica SL, Leica M262, Sony α7, Sony α7R, Sony α7S, Sony α7 II, Sony α7S II, Sony α7R II, Sonyα900, Sony α850, Sony α99, and Sony α99 II

If you're interested in an a7 II, a7S II, or a7R II, it's a little less strict, as Sony has deemed that "any working digital interchangeable lens camera" will be acceptable. 

The "α Trade Up" deal lasts through September 30, 2017, and runs in parallel with instant rebates of up to $200 on the same eligible products. You can combine all of these to get a pretty massive discount on your new MFT camera! For more info check out the promotion website here. Please note that this is only a US deal.      

Your Comment

13 Comments

Or I could sell my Mark iii for well over $500...

August 15, 2017 at 1:13PM

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bp
325

IT says $500 bonus on top* of the trade in value..

August 15, 2017 at 1:59PM

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Whoops... oh no, I've become THAT guy... haha!

August 15, 2017 at 4:25PM

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bp
325

I was looking so hard for Canon T2i in that list lol. Wishful thinking

August 15, 2017 at 1:28PM

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John D. Kim
Director & Editor
153

Alas, my poor Samsung NX1 isn't on any of the recent trade in lists. It's rough out there for discontinued cameras. lol

August 15, 2017 at 9:06PM

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Ian Mora
Writer, Director, Editor, Camera Operator
122

Oh really, I should trade in 5dm3 for 500$ and not reliable device, that's funny.

August 15, 2017 at 1:44PM

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Will Sony bring XAVC-L 4k recording to these cameras as a firmware update? As of right now these sonys only shoot 8-bit 4:2:0 XAVC-s codec.

August 15, 2017 at 1:48PM

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the codec is light already

August 15, 2017 at 9:32PM

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Panasonic GH series not eligible for a9... hmmm

August 15, 2017 at 2:46PM

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Tim Ryan
Filmmaker
246

Went to the site.. it's not really clear what the trade in value is for a given camera.

August 15, 2017 at 2:59PM

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Tim Milgram
Director / Cinematographer
226

That's quite dependent upon model, condition, and included accessories per camera.

August 15, 2017 at 4:22PM, Edited August 15, 4:22PM

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Pat Heine
Producer.
110

What do they mean by "any digital interchangeable lens camera"!?

August 15, 2017 at 10:47PM, Edited August 15, 10:47PM

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Gyani Wasp
Screenwriter, Director, Editor
1

Am I interested? Yes! Can I trade in my camera.... No. However, It's an interesting move and I am curious to how it will play out.

August 18, 2017 at 7:46PM

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Andrew Kan
Director
23