» Posts Tagged ‘imax’

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Imax cameraIMAX announced today that they have developed the first fully integrated dual 65mm 4K digital large-format 3D camera, designed to give moviegoers a “truly immersive IMAX 3D experience” with the camera’s exceptional crispness and clarity, as well as its 1.9:1 aspect ratio that offers a reported “26% more of the image than standard cinemas.” Oh, and guess what — it has already been used and vetted by none other than explosion maestro Michael Bay and cinematographer Amir Mokri on Transformers: Age of Extinction. More »

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What if you could hear Michael Myers’ footsteps as he moved through a victim’s house?  Or be immersed in the soundscape of a gun battle, with such life-like quality that you might run for cover from that tower sniper?  Dolby‘s newly announced format, Atmos, is aiming to push theatergoer’s auditory immersion in the way IMAX and 3-D pushed visual immersion.  So how exactly is this different from existing surround sound systems, and what effect will it have on a viewer’s experience?  Check this video out: More »