» Posts Tagged ‘marketing’

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First Kiss Viral Short FilmGaining 30 million views in just a couple days, this record-breaking filmvertisement directed by Tati Pilieva features 20 seemingly random couples engaging in a first kiss on camera. Is this heartwarming display of love and innocence an authentic one, or just another example of well executed viral marketing? Read on to watch the film and get all the details: More »

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East Nashville Tonight Direct Distribution

Drugs and music go hand-in-hand arguably as well as independent filmmaking and direct distribution, and I can’t think of a better way to exemplify the parallel than the Barnes Brothers‘ latest “hypothetical documentary” East Nashville Tonight. The film follows songwriters Todd Snider and Elizabeth Cook (among others) in an honest and refreshing portrayal of the musician’s predicament. Hit the jump for NFS’ interview with the filmmakers and Bond360 front-man Marc Schiller as we discuss the film’s marketing and distribution strategies. More »

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amateur-websites

The last time I posted about my MANCHILD prequel AMATEUR, I was asking for help and releasing a teaser trailer to help the short get picked up by sports and film websites. By releasing a short film directly online instead of waiting to get into festivals, I was accelerating the release schedule and — at least in theory — finding an audience everywhere, instead of just in a few select theaters. I’m glad to say that AMATEUR has now been featured on a lot of prominent websites and has enjoyed a lot of festival play as well — despite being free online. Let’s take a look at how we achieved this, the lessons I learned, and the status and schedule of the long-delayed but better-than-ever feature MANCHILD. More »

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New Day Films

With all the recent talk about new forms of distribution, producers sometimes forget the tried and true alternative distributors that have been making money for independent filmmakers (and collecting data, no less) for decades. New Day Films is a veteran distribution company that has been operating as a filmmaker-run collective since 1971. With decades of results to showcase their success, New Day is less of a gamble for producers whose projects are selected to join the elite roster of social issue films. “Member-owners” put more time into personally marketing their films through New Day, but their efforts are more effective than some third-party distributors because of that personalization. Steering committee chair Ellen Frankenstein gave NFS the lowdown on member-owner marketing, the benefits of a collective knowledge-base and the differences between New Day and traditional distribution. More »

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carrie telekinetic coffee shop prank viral marketingHow do you make a remake of a classic horror film fresh? How do you shock a jaded audience? You take the most frightening concepts of the film and make them happen in real life. The marketing team behind the remake of Carrie approached the viral marketing folks at Thinkmodo to help them scare the hell out of some New Yorkers just looking for a caffeine fix. Check out the viral marketing video by Thinkmodo as they bring telekinesis to life in a coffee shop in front of unsuspecting customers and see how they did it. More »

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LostWhen you sit down to watch a film or TV show, do you ever wonder what the original pitch was, and how much it differs from what you’re watching on-screen? One of the biggest shows of the last decade, Lost, could have been quite different from what it eventually became according to a leaked series guide for the show, detailing the writers’ early plans. Considering the fact that it was drafted to get the show picked up by ABC, it’s safe to say the process of writing a show and selling a show is pretty different, so check out the original document to not only see how much the pitched show and aired show differ, but also get an idea of what such a document contains (in case you needed an example.) More »

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codependentYesterday IFP Film Week brought together aesthetic experts to discuss key digital art and how it should differ from the physical art representing a film. Sundance’s Director of Digital Initiatives Joseph Beyer, Director of American Astronaut Cory McAbee, Zak Soreff of Sawyer StudiosRyan Werner, and Director of The Foxy Merkins Madeleine Olnek  traded personal stories and industry secrets in front of a packed audience. For their stories, you’re going to have to wait for the IFP video to get released. For their best advice, read on. More »

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Strategies for Video Marketin Buzz IFP Film Week1IFP Film Week delivered the lowdown on building audience buzz with online video from CEO/Founder of BOND Strategy & Influence Marc Schiller,Creative Director of Film & Video at Vimeo Jeremy Boxer, and some guy named Ryan Koo. I guarantee you haven’t heard all of these tips before (and if you have, I’ll hire you to be my Social Media Manager.)  So, it’s a win-win. Read on for some great marketing advice  that may help you to garner attention for your project. More »

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Simple Machine Screening in Memphis

With thousands of feature films being made each year, helping them connect to an audience has quickly become one of the biggest challenges facing the independent filmmaker today. Nandan Rao, the cinematographer behind The International Sign for Choking, Green, and the director of 2012′s The Men of Dodge City, offers his contribution to the distribution sphere in the form of Simple Machine: an online platform that connects filmmakers directly with venues to screen their films. The kicker? Anyone can list their film and anyone can be a venue. Read on to learn about how it works and why you should give it a try. More »

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Ain't Them Body Saints Ross Brothers DocBill and Turner Ross, the filmmaking team behind Tchoupitoulas and 45365, now turn their cameras to the set of David Lowery’s mini-epic Ain’t Them Bodies Saintswhich opened in 20 theaters this week. This is one of the most meditative behind the scenes documentaries I’ve ever seen, and one that welcomely breathes a little life to those in-between moments on set. If you’re a filmmaker, you’re extremely liable to enjoy this. Hit the jump to learn more. More »

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Insider Access at ChillThe Chill distribution platform has been on the rise since the beginning of this year and the company is continuing to improve and evolve their platform. One of these evolutions is Insider Access, a new feature designed to help filmmakers create an exclusive destination for their audience to follow along with a production before the release of a film. It’s where all your exclusive content can go, including anything you want to publish direct to boost audience interaction and growth. Get the scoop on Chill’s latest after the jump. More »

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Assemble Multiple Film Management

Okay, so you’ve made your film, now what? The wheels are turning in the world of independent marketing and distribution, and as filmmakers we now have a slew of options that we didn’t just a few years ago. Assemble is one of these options; an independent platform designed to empower the independent filmmaker and to be a partner through the tough marketing decisions. Assemble has been working with filmmakers and building project-specific tools since 2010, and have seen many projects go on to successful distribution paths. For anyone embarking on the daunting task of creating an online presence for your film, Assemble wants to get involved as early on in the process as possible and see you succeed. Assemble V2 recently launched along with a new admin dashboard, so whether you have a short film and you’re trying to make a feature or you’re sitting on a finished film, read on for our in-depth interview with James Franklin, founder of Assemble. [Ed. Note: nofilmschool founder Ryan Koo's site for MANCHILD is powered by Assemble.] More »

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Tim Staples and Joel Bergvall Fly or Die

BitTorrent’s alpha program Bundles is developing new release strategies every day and people in the content creation business are starting to catch on. Joel Bergvall & Tim Staples, the creators of the new “television” series Fly or Die, spoke to nofilmschool about eschewing traditional paths in favor of creative control and audience interaction. They will be turning to the people of the internet, the BitTorrent community specifically, to vote on whether they should pursue a network deal, a deal with an internet partner, or perhaps develop a series with each episode distributed as a BitTorrent Bundle. In other words, the audience has a much bigger say in what content is getting created. Read on for our interview with the creators of Fly or Die and find out how they chose the BitTorrent route — the answer might make you smile. More »

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Kentucker Audley NoBudge Films

In the shifting sands of independent marketing and distribution, NoBudge Films (as the title would suggest) “releases and compiles true indie films” through a non-exclusive, hand-picked catalogue of features, shorts and trailers curated by filmmaker and actor Kentucker Audley. Building on his humble beginnings as a Tumblr blog, Audley is releasing a new version of the site on August 5th, and with it opens the doors for more voices to be heard. Read on for our interview with Audley as he discusses the approach to his platform, his thoughts on truly independent cinema and what to do when people say your film is “not a movie.” More »

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Seed and Spark Emily BestWe are back to play hardball with Emily Best, Founder of Seed&Spark, a new crowdfunding and digital distribution platform that claims to be part of “the future of filmmaking.” Yesterday we explored the genesis of the website and its differences with other crowdfunding giants. Today, the conversation gets more interesting. More »

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Emily Louise Best Seed and Spark

Seed&Spark Founder Emily Best was fundraising for a feature film when she had a moment to which most producers can relate. In an industry with over 15,000 independent films made each year, where only 1% of US releases get picked up for traditional distribution and only a fraction of those actually make any money — where do we draw the line between independent and idiotic? Even after successfully green-lighting a film, getting a full house to watch it can be like extracting teeth if it doesn’t feature zombies or Ryan Gosling. Best decided to put two problems together to create a solution for all filmmakers in the form of Seed&Spark, a new crowdfunding and digital distribution model that puts audiences center-stage in the filmmaking process, rallying supporters to engage beyond the usual credit card transaction. Read on for Seed&Spark 101. More »

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Steve Jobs movieBack in March we talked about how a “flip book effect” became ”the world’s first Instagram film experience.” Given the advancements in video recording and sharing, not only by Instagram, but similar platforms, like Vine, my excitement seems cute now — like when I played Star Fox on Super Nintendo for the first time (“How are these graphics possible?”) And as always, new ways are being found to use Instagram, like in the case of Jobsthe Steve Jobs film starring Ashton Kutcher, being the first to use the app to upload a trailer. Are we about to see apps like Instagram and Vine become marketing and advertising platforms? More »

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NYT Op-DocsThe New York Times’ documentary series Op-Docs is calling for applications to compete in the first-ever Op-Docs pitching event. Taking place at the Points North Documentary Forum this September, The New York Times Op-Docs Pitch will allow selected filmmakers to contend for the chance to produce an opinionated 3-10 minute Op-Doc to premiere on NYTimes.com. Read on for the deets and how you can apply. More »

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NymphomaniacLars von Trier’s Antichrist made me sit on my stoop and stare blankly at the concrete until the evening sun dipped below the horizon. And years later, as I sat in my local indie theater watching Melancholia, the final scene nearly gave me a panic attack. Needless to say — I’m anxiously awaiting the currently undetermined American release of von Trier’s latest film Nymphomaniac. But with its Christmas release in Denmark slowly approaching, the marketing tactic of releasing short clips from each chapter of the film is not only an incredible tease to the senses, making it all the more desirable, but they also wink at the vague explanation von Trier gave of his new film genre that he employs in this sexual drama — Digressionism. More »

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Chill Digital Distribution

Could the future of your career as a filmmaker depend on learning to market yourself? That’s what Brian Norgard thinks, founder of Chill, a new platform that aims to be a ‘partner’ for filmmakers through every step of the digital distribution process. At nofilmschool we had an opportunity to chat with Norgard alongside Jason Brubaker, founder of Filmmaking Stuff and the Film Acquisitions Manager at Chill. Hit the jump for our discussion about how their tools can help filmmakers, their philosophy behind digital distribution, and fundamentals behind having a successful self-release: More »