» Posts Tagged ‘mashable’

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Why are TV networks still placing restrictions on online viewing of their shows (often posting only the most recent episodes in full), when all of the episodes are just a BitTorrent click away? CBS learned recently with their online strategy for college basketball’s March Madness: “making all the games available online was the best way to go – they made a ton of advertising revenue.” Availability = revenue? Imagine that.

Link: Mashable – Why Much of Your Favorite TV Content Still Isn’t Online