“Once we create a legitimate place for our viewers to view the content, the piracy goes down”
Why are TV networks still placing restrictions on online viewing of their shows (often posting only the most recent episodes in full), when all of the episodes are just a BitTorrent click away? CBS learned recently with their online strategy for college basketball's March Madness: “making all the games available online was the best way to go – they made a ton of advertising revenue." Availability = revenue? Imagine that.
Link: Mashable - Why Much of Your Favorite TV Content Still Isn't Online