» Posts Tagged ‘revenue’

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Simple Machine Screening in Memphis

With thousands of feature films being made each year, helping them connect to an audience has quickly become one of the biggest challenges facing the independent filmmaker today. Nandan Rao, the cinematographer behind The International Sign for Choking, Green, and the director of 2012′s The Men of Dodge City, offers his contribution to the distribution sphere in the form of Simple Machine: an online platform that connects filmmakers directly with venues to screen their films. The kicker? Anyone can list their film and anyone can be a venue. Read on to learn about how it works and why you should give it a try. More »

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YouTube logoIn the late 90s, it seems like everyone had a startup, but no one, especially the media giants, knew exactly how they were going to make money off this new thing called the Internet. Would there be a machine next to your computer that accepted quarters, à la those massaging beds you see in movies but have never seen in real life? Would it come from subscription fees, like the old AOL model? It turns out the answer was ads, mostly, and with its model, individual users can earn quite a bit of money with their YouTube videos. An infographic shows how at least one segment of the internet is making its scratch, moolah, bread, cab fare, etc. Click below to check out how much sweet, sweet money the top 1,000 channels are making! More »

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Last week I wrote about bestselling author Seth Godin’s switch to self-publishing and what it could mean for filmmakers. Scott Macaulay at Filmmaker Magazine linked to the post in his invaluable Instapaper Sunday Morning Links, along with a pro-publisher argument written cogently at TechCrunch by author Paul Carr (whose book Bringing Nothing to the Party: True Confessions of a New Media Whore has been in my queue for a while). The slug of Carr’s post — “Self Publish and Be Damned” — makes his views pretty clear, but upon further reflection I think both Carr and I are oversimplifying the argument and missing out on a viable distribution strategy for the published and unpublished alike. More »

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To date, all of the ads on NoFilmSchool have been Google AdSense ads, which means that Google is filtering the keywords on my site — along with your browsing history, apparently — to serve ads that the big G thinks are most relevant to you (NoFilmSchool is no different than millions of other sites in this regard). In the history of the universe Google has never shared how much of a cut they take for being the middleman between advertiser and publisher; today, that changed. More »

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For a musician to earn a meager living (defined here as a minimum wage of $1,160 a month), how many self-pressed CDs do they have to sell out of the back of a truck every month? If they have a record deal and their music is listed on a subscription service like Rhapsody (a former employer of mine), how many streams do they have to generate to take home the same amount? David McCandless, author of the book The Visual Miscellaneum: A Colorful Guide to the World’s Most Consequential Trivia, has published detailed statistics for musicians (included below). What if we had these same numbers for filmmakers? More »

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Indie film consultant Brian Newman (@bnewman01) has posted a call for better analytics in order to figure out the future of independent film. To Bryan, “the biggest problem facing the indie film field is the lack of transparency around the numbers. Which numbers? All of them.” I wholeheartedly agree and this is exactly why I’m trying to share my own metrics — for now, it’s just blog revenue, but in the near future it will be video views/income as well.

Some salient questions from Bryan: More »