July 6, 2015

Facebook Just Introduced a Program to Help Video Creators Make Money from Their Work

Facebook Logo
In the past year, Facebook video has exploded, garnering billions upon billions of views per day. Now it's time to monetize.

The company announced last week that it's rolling out a pilot program to begin including advertising in its video content, and that like YouTube, it will split that revenue with content creators, giving them 55% and keeping the rest. At first, the program will only be available to a few select content partners, including Funny or Die, the NBA, Hearst, and Fox Sports. However, if successful, it could roll out to independent content creators by the end of the year.

Unlike YouTube, Facebook won't include their advertising as pre-roll (which would be pretty dicey considering that their videos autoplay most of the time), but instead will include ads between video plays as the company rolls out its "suggested videos" feature. For the time being, suggested videos and advertising will only be sent out to a relatively small percentage of users, and only on the mobile app.

Here's a pair of videos from CBS and Bloomberg that explain what Facebook is doing with this move, and why they're doing it.

For creators of viral video content, this will likely prove to be a profitable venture, much like it is on YouTube. For filmmakers, however, it's hard to say how much of an impact this will have on our ability to make money from our work. As we move past traditional distribution models, it's becoming more and more prudent to explore the various digital distribution models out there, ranging from ad-supported sites to VOD. Since Facebook already provides filmmakers a way to connect with their audiences (and loads of filmmakers are already using it for that purpose), it may very well make the process of distributing work through Facebook simpler. Only time will tell.

What do you guys think? Will Facebook's ad revenue sharing program benefit filmmakers? Share your thoughts down in the comments.     

Your Comment

18 Comments

"The uploader has not made this video available in your country"

lol

July 6, 2015 at 6:22PM

4
Reply
avatar
seanmclennan
Story Teller
909

Facebook is the worst thing to happen to humanity this century. Other than that, sounds great!

July 6, 2015 at 6:24PM, Edited July 6, 6:24PM

4
Reply

Most Facebook users are mobile users, and sure mobile connections are getting faster worldwide and thus people get the ability to watch more video's.

However; a view on Facebook is generated when a user keeps a video in their active browser area for 3 seconds and video's start playing automatically when scrolling through the timeline. Is that what we call a view these days?
Seems like a pretty inaccurate measurement to me. Why do it this way? ...Probably to show you Facebook (video) is HOT!

Facebook wants to be exclusive in providing people content they love and the more they succeed to do so the more dependent we become to get our content to an audience through their service. Doesn't seem bad until one day Facebook decides to change the rules of the game and we are solely depended on our Facebook fan pages... Will you still have your audiance or will you have to pay to reach them?

My question is; do we as creators really want to make Facebook even bigger by providing content (either monetised or not) looking at the history of this company.

July 6, 2015 at 7:33PM, Edited July 6, 7:55PM

0
Reply
avatar
Serhan Meewisse
Filmmaker
254

By the way, regarding Facebook making you pay to reach your audience they've already been doing that for quite a while: http://socialtriggers.com/facebook-lowers-my-reach/

Crap! No idea why my post appeared so many times! I only clicked the post button once! Aaargh!

July 6, 2015 at 8:10PM, Edited July 6, 8:13PM

6
Reply
Shen
440

True, however there is still an organic reach at the moment.
It's not 100% pay to post yet.

July 6, 2015 at 8:41PM

3
Reply
avatar
Serhan Meewisse
Filmmaker
254

So how do we sign up?

July 6, 2015 at 8:29PM, Edited July 6, 8:29PM

0
Reply
Tim
392

I'm scared at this prospect n hope Google will have a reply. Have y'all forgotten how FB sucked us into pages and away from groups, we built audiences only for them to turn around and demand that now We must pay to reach the audiences we created? I shudder at the thought of FB taking YouTube's position and market share .

July 6, 2015 at 9:08PM

0
Reply
avatar
Bob Omulo
DOP
178

I´m concerned that this will make freebooting an even bigger issue than it already is.

https://www.youtube.com/watch?v=L6A1Lt0kvMA

July 7, 2015 at 4:12AM

12
Reply

Great Link! really good explanation of freebooting. Thanks.

July 10, 2015 at 2:43PM

0
Reply
avatar
Tom Montvila
TVProduction supervisor
234

The title of this post should have been "Facebook finds another way to make money from your videos"

July 7, 2015 at 9:14AM

1
Reply

Not sure what to make of this. Facebook never seem to actually want to help their users. The fact that they're starting with big companies probably tells a story in itself.

In saying that, it would be great to be able to make a bit of money off Facebook videos. Especially since they put their own videos ahead of videos linked from YouTube.

I also think that if Facebook want to make money off our videos, they definitely need to improve the playback quality. It sucks.

July 7, 2015 at 5:45PM

0
Reply

Advertising doesn't work. Eventually companies will wise up and stop paying for it. Inventing cool products that people like talking about is the only viable strategy.

July 7, 2015 at 6:05PM

0
Reply
avatar
Jesse Yules
Director
321

Nice idea, but business owners and centuries of economics would indicate otherwise. Interestingly, prices are also lower in markets that feature advertising.

July 9, 2015 at 1:13PM

3
Reply

I'd not post much to Facebook because right now the way they encode video is tremendously awkward and messes up the whole color rendition, etc. Why should I spoil a work that took hours to get done? Unless that dramatically changes, no way I'm getting near it.

July 8, 2015 at 4:09PM

0
Reply
Fernando Henrique de Sousa
CEO, Evil Genius, Steadycam, editor & jack of all trades
194

There's also a longevity/archival question. Videos live on YouTube and can be for years -- because people search for them. But no one is going to search FB for videos, because videos are served to them in their feed. So if you release a video on Monday, what's the realistic lifespan of it? A few days? A week?

I can see this being a short-term strategy for pushing new content, but would need to be combined with the likes of YouTube and/or Vimeo for more longevity.

July 18, 2015 at 12:04AM, Edited July 18, 12:04AM

7
Reply

You forgot to mention the methods of revenue sharing videos on facebook. With http://caosvideo.com/login.php#caosAdmin you can share the most beautiful movies of the network and gain based on views, with this system you can make hundreds of dollars a month.

July 22, 2015 at 10:07AM

0
Reply
John
81

November 28, 2017 at 3:45AM, Edited November 28, 3:45AM

0
Reply