0

6½ Questions With: Robert Pratten (Part 2)

09.17.10 @ 1:09PM Tags : interview, robertpratten, transmedia, transmediastoryteller

Earlier in the week I began a discussion with filmmaker and transmedia developer Robert Pratten; we talked about why transmedia is more than a buzzword and why forward-thinking filmmakers should be planning for their next project to reach across multiple mediums. In this second part we talk about the initiative as an artist to develop not just “products” (e.g., feature films) but also “byproducts” (e.g., transmedia software) in order to self-sustain. In case you missed it, here’s part one of the interview. And here’s part two: More »

3

6½ Questions With: Robert Pratten (Part 1)

09.15.10 @ 3:43PM Tags : interview, robertpratten, transmedia, transmediastoryteller

Robert Pratten is a UK-based San Francisco-based, UK-born filmmaker who has directed two features, London Voodoo and Mindflesh. His posts on transmedia and the independent filmmaker at the Workbook Project should be required reading, and he is currently launching TransmediaStoryteller, an online platform for designing and delivering transmedia experiences. Here, Robert answers why forward-thinking filmmakers should be thinking about transmedia, and why it’s much more than a buzzword. He gives some great in-depth answers to my questions, so I’m splitting the interview into two parts – think of this as 3.25 Questions With. More »

0

Robert Pratten on (intelligently) selecting platforms for transmedia projects

05.18.10 @ 3:29PM Tags : robertpratten, transmedia, workbookproject

Robert Pratten has posted another thoughtful entry about transmedia development at the Workbook Project, this time about prioritizing and selecting platforms for transmedia projects. It’s easy to think about how to extend a film project to web, mobile, and gaming platforms, but unless we have realistic goals in mind for each platform, it doesn’t make sense to do it just for the sake of doing it. His advice:
Think of the story as has having two components: “the story” – the whole world that’s created with all the characters stretching out in chronological order. “The experience” – how the storyworld is revealed to the audience (timing and platforms). Note that the story might be much larger than the project you’re working on now.

You can download the entire piece [PDF], or read part one at the Workbook Project, and part two at Zen Films. There’s also an Excel worksheet at Zen Films (note: it’s an .xlsx file, which wouldn’t open on my Mac).